NIQ BASES Design & Advertising Research Analyst

Job Description

Please kindly note, the following job advertisement is intended exclusively for internal combined-Company existing employees of NIQ & GfK. If you are not an existing NIQ or GfK employee, we regret to inform you that your application for this position will not be considered. However, we encourage you to explore other opportunities that align with your qualifications and career aspirations, within our organization.

NIQ BASES Design & Advertising Research Analyst

Location: Remote; Chicago, IL strongly preferred

Reference ID: REFID468321

About this job

We have the vision and passion to drive an industry forward where information, technology, and expertise come together to redefine what it means for clients to truly “know” their customers. It won’t be easy; nothing this ambitious ever is. But we’re confidently moving forward, investing in ourselves to turn aspiration into reality. This is your chance to play a vital part in our story. Lead the way and shape something world-class that’ll define your career.  As a NielsenIQ Analyst, you’ll use your analytical and consultative skills to help clients such as McDonald’s, MillerCoors, and Procter & Gamble make better, faster, and smarter decisions.

About the BASES business unit

BASES powers our client’s innovation, renovation, and brand success strategies. When you join our BASES Design & Ad business unit, you will consult with customers to improve their branding through packaging and advertising research.

With the end goal of improving new-product outcomes and the success of the overall brand, we provide consultation to help clients identify their best package option, ensure that they will stand out vs. competitors at the shelf, and optimize advertisements to drive engagement using world-class behavioral science and consulting, including the use of neuroscience research. We bring the voice and mind of the consumer to life with creativity and help build long-term brand success.

Responsibilities

• Connect the dots for our clients using our world-class analytics, including survey research and neuroscience research
• Provide insights on branding via packaging and advertisements that clients can use to drive their business forward
• See your recommendations in action as you see products on the shelves or experience your client’s advertising in media.
• Participate in exclusive professional development opportunities focused on gaining a business perspective, diversity, inclusive leadership, and continuous mentorship
• Make a difference by becoming a problem solver, a consultant, and the voice of NielsenIQ’s inclusive culture for our clients

Qualifications

• Bachelor’s Degree in Data Analytics, Psychology, Marketing/Market Research, or Neuroscience. Will also consider students in an analytical or human insights-focused field, including but not limited to Economics, Engineering, or Liberal Arts
• 1+ years of experience working at NIQ
• Proficiency in Microsoft Office (Excel, PowerPoint)
• Strong critical thinking skills with an ability to translate large amounts of data into easy-to-understand and actionable presentations
• Strong storytelling skills
• Demonstrated an active role in seeking input from diverse thoughts, backgrounds, and outcomes
• Passion for understanding consumers and market research
• Passion for learning and applying new technologies to business solutions
• Proven problem-solving skills using deductive reasoning, understanding hierarchical relationships, and identifying gaps in logic
• Strong oral and written communication skills
• Demonstrated project management skills and ability to manage multiple priorities

Our Benefits

• Flexible working environment
• Health insurance
• Parental leave
• Life insurance

Additional Information

Please kindly note, the following job advertisement is intended exclusively for internal combined-Company existing employees of NIQ & GfK. If you are not an existing NIQ or GfK employee, we regret to inform you that your application for this position will not be considered. However, we encourage you to explore other opportunities that align with your qualifications and career aspirations, within our organization.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with