Director of Marketing

Cooper River Post Acute is a magnificent 176 bed skilled nursing facility located in the heart of Mount Pleasant, SC. Are you looking to make a difference in the lives of those we serve? At Sandpiper, we value the relationships we have in our community, with our fellow colleagues, and also with residents and family members. 

At Cooper River, we provide compassionate care to seniors and their families—and we need a Marketing Director who can help us reach more people who need our services. This is not just another marketing job; it’s a mission-driven leadership role where your work directly affects lives.

Why Join Us?

✔ Mission-Driven Work – Help families find the care their loved ones need.
✔ Leadership & Autonomy – Build and lead marketing strategies for a respected facility.
✔ Competitive Compensation & Perks
✔ Career Growth – Be part of a growing industry with advancement opportunities.

What You’ll Do

📣 Develop and execute marketing strategies to increase referrals and admissions.
🤝 Build relationships with hospitals, physicians, and the community to drive awareness.
📊 Manage digital marketing, social media, and traditional advertising efforts.
🏡 Enhance our reputation as a trusted, high-quality care provider.
🔍 Track and analyze marketing performance to optimize results.

What We’re Looking For

✅ Experience in healthcare marketing, admissions, or business development (senior care or nursing home experience is a plus!).
✅ Strong relationship-building skills—comfortable networking with healthcare professionals.
✅ A strategic thinker who understands both marketing and compassionate care.
✅ Leadership experience – ability to work independently and manage a team.
✅ Someone passionate about making a difference in the lives of seniors.

The Challenge & The Opportunity

We understand that marketing a nursing home isn’t easy—it requires skill, empathy, and persistence. But for the right person, this is an opportunity to lead a meaningful marketing effort that truly helps people. If you’re looking for a purpose-driven career where you can grow while making a real impact, we’d love to talk.

📩 Ready to help families find the care they need? Apply today!

Maintain a current listing of all resident care employee phone numbers. Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices. Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations. Assist department directors in the development and use of marketing and public relations policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations programs. Review the facility’s marketing and public relations policies and procedures at least annually and make changes as necessary Assist in the development, implementation, and tracking of customer satisfaction surveys. Interpret the facility’s policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary. Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the facility is accurate and fully descriptive. Ensure that all employees follow established policies and procedures governing the release of information. Organize and implement continuing internal communications through the use of bulletin boards, house organs, committee meetings, newsletters, brochures, public announces, etc. Schedule and participate in departmental meetings concerning our marketing and public relations programs and activities. Provide creative support for activity and social services departments in developing resident programs, publications, etc., as necessary. Maintain an adequate liaison with families, residents, and community and civic leaders. Participate in community service and civic groups to obtain information and seek support of these groups in charitable activities on behalf of the facility. Contact the news media when new programs, promotions, etc., are implemented within the facility that will be beneficial to the facility and community alike. Keep the Administrator informed of newspaper, radio and television accounts of noteworthy items of general interest that may have an impact on our fac