Senior Manager, Channel and Performance Marketing

Company Description

Fresh offers a hybrid working schedule with three fixed days in office, and two days remote. This role is based in our New York Office.

WHO WE ARE

Fresh is a global company headquartered in New York offering skincare, lip care, bodycare, and fragrance in over 25 countries. With over 30 years of expertise, we are driven by our boundless curiosity and sky’s the limit approach. Whether developing a breakthrough formula, designing a marketing campaign, or welcoming guests in our shops, our teams are passionate about creating everyday indulgences that transform skin. As a lifestyle beauty brand within the LVMH group, we foster an inspiring, inclusive environment with world-class benefits that encourages everyone to dream big, because that’s how we got here.

Here at fresh, we intentionally foster a spirit of belonging. We celebrate our diversity and support every employee to feel welcomed, valued, respected, and heard. By embracing curiosity and collaboration, we recognize that our differences strengthen us.

Job Description

Our vibrant Digital Team is dedicated to revolutionizing the online shopping experience and steering our brand through the digital landscape. Fueled by a commitment to innovation, we strive to craft imaginative solutions that resonate with our customers. By seamlessly collaborating with international markets, we aspire to set new standards in the world of e-commerce, constantly pushing the boundaries of what's possible. Join us on this journey to redefine digital excellence and create meaningful connections with customers globally.

Your Impact to the role:

• Develop and implement channel-specific marketing strategies to drive customer acquisition and revenue growth
• Manage and optimize SEM & SEO across channels
• Oversee the budget, planning, execution, and optimization of all channel and performance marketing campaigns
• Develop and implement performance marketing social media advertising, Affiliate Marketing, etc. strategies to drive engagement and conversions
• Develop and execute email marketing campaigns (campaign, lifcyley, loyalty, SMS campaigns, and any other additional owned marketing channels to drive customer acquisition, engagement, and retention
• Develop and maintain channel marketing best practices, including segmentation, A/B testing, personalization, and automation.
• Analyze and report on the performance of marketing campaigns, providing insights and recommendations for optimization
• Collaborate with internal and external partners to identify new marketing opportunities and stay abreast of industry trends and best practices
• Work closely with the creative and content teams to ensure marketing assets are optimized for maximum performance

Your impact in your first year:

• Advanced data analysis and personalized marketing strategies
• Managing and optimizing large-scale marketing campaigns across different digital platforms
• Enhanced leadership and project management skills within cross-functional teams

Physical Requirements:

• Must be able to remain in a stationary position on average of 7.5 hours/day.
• Light to moderate lifting may be required.
• While performing the duties of this job, the employee may be regularly required to stand, sit, reach, stoop, kneel, and operate a computer, telephone, and keyboard.

Qualifications

WHO YOU ARE

You have:

• 5+ Years of Experience Required in Consumer Insights

You can:

• Manage eCommerce department across varying disciplines

You possess:

• Proven experience in digital marketing, with a focus on channel-specific performance marketing.
• Deep understanding of paid search, display advertising, and social media advertising platforms, with a track record of optimizing campaigns for successful outcomes.
• Strong analytical skills and the ability to use data to make informed marketing decisions.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Experience with e-commerce platforms and understanding of the e-commerce landscape is a plus.- Strong analytical skills and the ability to use data to make informed marketing decisions.
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Experience with e-commerce platforms and understanding of the e-commerce landscape is a plus.You are Proficient/Advanced/Expert in Required Software Knowledge: MS Suite
• Proven Project Management Skills
• Strong Written and Verbal Communication Skills
• Proactively make recommendations o