Senior Paid Social Analyst (Growth Marketing team)

Senior Paid Social Analyst (Growth Marketing team)

Wayfair’s Growth Marketing team is responsible for driving multi-million dollar campaigns aimed at growing dominance in the online home furniture and décor space. Through mathematical analysis and a test and learn approach, we strive to enhance every strategy and decision that affects a consumer shopping experience.

In this role you will be a part of our Paid Social (Meta - Facebook & Instagram) channel and will be critical to understanding what motivates customer behavior across the channel. As such, you will drive experimentation, decision-making, and implementation of Wayfair's growth engine. 

What You’ll Do:

• Take ownership of, and manage a multi-million dollar Paid Social marketing channel for our Standalone Brands (SRBs) - AllModern, Birch Lane, Joss & Main. Drive the overarching strategy, hands-on execution, and performance analysis of the channel to achieve growth targets
• Assume a leadership role within the team, working closely with an L1 colleague, providing guidance, mentorship, and assuming responsibility for collective team outcomes and growth
• Utilize and enhance our advanced in-house measurement capabilities to deeply understand the impact of each marketing campaign. Co-create and innovate measurement techniques to maximize ROI
• Lead the complete process of developing and executing high-impact marketing campaigns for SRBs on Meta's platforms. Responsibilities include advanced targeting, crafting sophisticated creative strategies, comprehensive efficiency evaluation, and sharing in-depth insights and learnings with relevant teams
• Apply an advanced and methodical approach to test-and-learn strategies within the Paid Social channel. Design, execute, and analyze A/B tests to refine targeting solutions and improve overall channel performance
• Work seamlessly with Data Science, MarTech, Creative, and Business Intelligence teams to effectively plan, launch, and assess the impact of Meta campaigns for SRBs
• Partner with internal tech stakeholders to explore opportunities for automation. Act as a liaison between the marketing and tech teams to ensure marketing needs are integrated into tech development plans
• Work closely with Meta to leverage their platforms effectively. Facilitate relationships and communications to align their capabilities with Wayfair’s marketing goals

 

What You’ll Need:

• Bachelor’s degree in a quantitative discipline (economics, computer science, math, data analytics, etc.) with a strong academic background
• 2+ years of experience in an analyst role, preferably with experience in marketing, tech startups, finance, consulting, or strategy
• Advanced Google Sheets or Excel skills
• Proficiency in database technologies (e.g., SQL, Google BigQuery), and familiarity with visualization platforms (e.g., Tableau, Looker)
• Familiarity in utilizing analysis tools (e.g., Python, R-Studio) for in-depth data analysis
• An organized, structured, and process-oriented mindset with proven ability to multi-task and thrive in a fast-paced, collaborative, and entrepreneurial environment
• Excellent communication and data presentation/visualization skills to effectively communicate complex insights and key findings to stakeholders
• Strong critical thinking, problem-solving abilities, and independent execution skills
• Capacity to manage multiple complex priorities in a dynamic environment.
• Collaborative mindset with a desire for collective success

 

Note - This is a hybrid role based out of our Boston office (4 days/week in office, 1 day/week remote)

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form.

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About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or