Director, Service Provider Sales (Remote: US)
Veeam SoftwareAbout the role
Veeam, the #1 global market leader in data resilience, believes businesses should control all their data whenever and wherever they need it. Veeam provides data resilience through data backup, data recovery, data portability, data security, and data intelligence. Based in Seattle, Veeam protects over 550,000 customers worldwide who trust Veeam to keep their businesses running. Join us as we move forward together, growing, learning, and making a real impact for some of the world’s biggest brands. The future of data resilience is here - go fearlessly forward with us.
About the Role:
As a Director of Service Provider Sales, you will serve as a strategic leader responsible for driving revenue growth, increasing profitability, and expanding market share by effectively managing and recruiting new service provider partners through aggregation channels. This position is pivotal to Veeam’s business growth objectives, involving the development, oversight, and execution of initiatives aimed at capturing significant opportunities within the service provider market segment.
The ideal candidate will possess a strong sales background, proven leadership abilities, excellent relationship management skills, and a deep understanding of the MSP and Aggregation market ecosystem, including industry challenges and opportunities.
*Please take note of the advertised pay ranges by Geo-Zone. For awareness, the targeted budget is the middle/midpoint of each range based on respective Geo-Zone.
- Revenue and Sales Targets: Drive VCSP recurring revenue through Managed Aggregators; deliver monthly, quarterly, and annual ARR targets by increasing adoption, utilization, and expansion within each aggregator
- Aggregator-Driven MSP Recruitment: Mobilize aggregation channels to recruit new service providers, activate net-new MSPs via aggregator marketplaces, campaigns, and partner-led demand generation
- Collaboration and Enablement: Partner with internal teams and aggregators to build repeatable enablement (playbooks, onboarding, training) for both aggregator sellers and Veeam field; measure impact on pipeline and ARR
- Strategic Alliances and Market Intelligence: Deepen strategic alignment with key aggregators and ecosystem partners to strengthen routes-to-market; use market insights to shape aggregator-focused GTM, sales plays, and pricing
- Leadership and Performance Management: Lead a results-driven team centered on aggregator performance—run structured QBRs, track KPIs (ARR, active MSPs, reporting compliance), and drive actions to accelerate growth.
What you'll do:
- Drive Aggregator ARR – Achieve monthly, quarterly, and annual revenue targets. Implement effective sales strategies and enablement programs to maximize Veeam adoption and utilization within xSP Channel
- Recruit and Activate MSPs through Aggregators – Mobilize existing sales and aggregation channels while actively developing new routes to market to maximize our reach, acquire new MSPs, and deliver results. Lead MSP recruitment efforts through all available means including marketing events, traditional distribution, aggregation, marketing enabled lead generation, etc
- Aggregation Strategy and Oversight - Drive sales growth and market penetration through the development and execution of a comprehensive aggregation strategy that aligns with Veeam’s overall business objectives. Lead team to develop measurable goals, impactful QBRs, measurable action. Identify and capitalize on emerging market trends and customer needs to create innovative revenue opportunities. Develop executive level relationships within the aggregation partners
- Purpose-Built MSP Partner Program - Collaborate with internal stakeholders to develop and implement a world class, comprehensive, purpose-built MSP partner program, encompassing recruitment strategies, educational initiatives, incentive structures, and compensation models to foster strong partnerships a
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