Sr. Manager, Field Marketing

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:

• Career development with an international company where you can grow the career you dream of .
• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
• An excellent retirement savings plan with high employer contribution
• Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

Abbott is seeking a passionate, experienced and strategic medical device expert to join our Electrophysiology Marketing team as a Sr. Manager, Field Marketing, focusing on the US Market. This role will manage 6 Field Marketing Managers and serve as a go-to resource for the US EP sales team within a dedicated geographical area, assist with customer segmentation/targeting, deliver campaigns, measure success, and provide feedback to the US Product Management team.

What You’ll Work On

• Lead and develop the EP Field Marketing Manager team (will have direct reports)
• Help achieve revenue, profit, and margin targets for the EP franchise in the United States and their specific geography.
• Collaborate with commercial leaders and field personnel.
• Execute marketing campaigns, tailored to specific geographical needs.
• Become the voice of Abbott US EP Marketing (internal and external) within their geography and champion National priorities.
• Partner with US Product Management team by providing feedback on messaging, promotions, and limited market releases.
• Drive capital services sales and capital marketing promotions.
• Analyze complex data sets to determine appropriate targets for campaigns and understand be able to measure success of delivery.
• Engage with KOL’s and top accounts to drive preference toward Abbott EP products.
• Create local launch reporting including metrics and target goal achievement.
• Maintain problem solving / collaborative relationship with Marketing and Sales leadership measured by 360 feedback.
• Support IDN-GPO acceptance and approval strategies, contract analysis and positioning strategies.
• Increase Power Apps effectiveness. Explore and implement additional solutions to help drive strategic focus for EP team.
• Conduct product overviews for physicians and regional sales teams.
• Maintain positive and cooperative communications and collaboration with all levels of employees, customers, contractors, and vendors.
• Perform other related duties and responsibilities, on occasion, as assigned.
• Comply with U.S. Food and Drug Administration (FDA) regulations, other regulatory requirements, Company policies, operating procedures, processes, and task assignments.

Required Qualifications

• Bachelors’ degree.
• Minimum 5+ years’ experience working in healthcare, life sciences, or technology-based products.
• Previous leadership experience.
• Experience working with complex product portfolios in the medical device industry. Experience with strategic product planning and commercial execution. Developed leadership skills/experience, including the ability to map task interdependencies, prioritize such tasks, and develop, monitor and live within budgets as well as the demonstrated ability to forecast major milestones.
• Experience working in a broader enterprise/cross-division business unit model preferred. Ability to work in