Senior Customer Success Manager - Craft Education
Western Governors UniversityAbout the role
If you’re passionate about building a better future for individuals, communities, and our country—and you’re committed to working hard to play your part in building that future—consider Craft Education as the next step in your career.
Craft Education is on a mission to solve skilled labor shortages by powering work-based learning pathways for all.
At Craft, we’re revolutionizing the apprenticeship degree, combining on-the-job learning with accredited instruction to create innovative educational pathways that accommodate working professionals and meet employer needs. Our flagship product - Craft Connect - helps organizations administer apprentice degree programs and address mission-critical data and reporting needs. Through the same platform, Craft is also transforming how on-the-job learning converts into academic credits.
Our team of technology, education and workforce professionals also provides technical assistance to organizations looking to launch and manage apprenticeship degree programs. We are working tirelessly to accelerate the expansion of these programs along with the data infrastructure that underpins them.
If you’re looking to join the work-based learning revolution, we’d love to talk with you. At Craft, you’ll have the opportunity to solve hard problems in a high-growth startup environment and make a lasting impact on the future of education and workforce development. We couldn’t be more excited to advance this work as a team of innovative, collaborative and mission-oriented professionals - we hope you’ll consider joining us.
The salary range for this position takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
At WGU, it is not typical for an individual to be hired at or near the top of the range for their position, and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is:
Job Description
The Senior Customer Success Manager (CSM) at Craft Education is responsible for managing strategic customer relationships and driving improvements across the Customer Success function. This role is operational in nature and focused on proactive, high-impact initiatives rather than reactive support.The Senior CSM oversees the entire customer lifecycle, including onboarding, engagement, and retention. The position also plays a critical role in identifying process inefficiencies, designing scalable systems, and implementing continuous improvement strategies to enhance the customer experience.
In addition to managing customer relationships, the Senior CSM leads strategic initiatives that support post-sales operations. This includes engaging with executive-level stakeholders, contributing to revenue outcomes, and helping shape the long-term direction of the Customer Success organization. The role is central to Craft’s efforts to scale and mature its customer-facing operations.
Job Responsibilities:
- Serve as the strategic relationship manager for a portfolio of high-impact B2B accounts.
- Lead onboarding and implementation processes to ensure time-to-value and long-term success.
- Build customized customer success plans and lifecycle playbooks tailored to each customer segment.
- Monitor and report on customer health using NPS, CSAT, TTV, and engagement metrics.
- Partner with Sales and Partnerships to identify expansion opportunities, influence upsell strategies, and support renewal readiness across your portfolio.
- Own strategic cross-functional initiatives that improve onboarding, retention, customer experience, or internal CS operations.
- Influence the design and implementation of scalable frameworks such as onboarding programs, customer health scoring models, and Voice of Customer (VOC) feedback loops.
- Partner cross-functionally with Product, Engineering, Support, and Insights to advocate for customer needs and influence roadmap decisions.
- Develop internal documentation, onboarding materials, and success resources to support team growth and scalability.
- Serve as a trusted advisor to senior stakeholders—including C-suite and executive sponsors—by delivering customer reviews and aligning on long-term goals.
- Proactively identify churn risk and create action plans to resolve it.
Qualifications
Apply for this role
Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.
Apply Now →Generate Application KitFree account required — sign up in 30s