Marketing Content Manager

Job Description

At UL Research Institutes, we know why we come to work.

We have an exciting opportunity for a Marketing Content Manager, at UL Research Institutes, based in our Columbia, MD office.

The Marketing Content Manager leads and optimizes marketing operations for the Fire Safety Research Institute (FSRI) to drive efficiency, streamline processes, and ensure the successful execution of research amplification campaigns. The Marketing Content Manager collaborates with cross-functional teams, including research amplification, communications, data analytics, education and training and IT, to implement and manage marketing technologies, tools, and systems. The Marketing Content Manager analyzes performance metrics, identifies areas for improvement, and implements strategies to enhance the effectiveness of research initiatives.

UL Research Institutes:

At UL Research Institutes (ULRI), we expand the boundaries of safety science to create a more secure and sustainable world. For more than a century, we have studied the unintended consequences of innovation, designed solutions to mitigate risk and shared our findings with academia, scientists, manufacturers, and policymakers across industries. We identify critical safety and sustainability issues, asking the tough questions because we believe a safer world begins with knowledge.

Fire Safety Research Institute (FSRI)

UL’s Fire Safety Research Institute (FSRI) advances fire safety knowledge to address the world’s unresolved fire safety risks and emerging dangers. As part of UL Research Institutes, we are committed to sharing our fire safety insights with everyone to advance UL’s public safety mission of providing safe living and working environments for people everywhere. Through advanced fire science, rigorous research, extensive outreach, and education in collaboration with our international network of partners, we share with stakeholders the information, tools, and resources that enable them to make better, more fire-safe decisions that ultimately save lives and property.

To learn more, visit FSRI.org.

What you’ll learn and achieve:

As the Marketing Content Manager, you will play a key role in the rapid growth of UL as you:

• Oversee and maintain FSRI’s digital platforms, including fsri.org, batteryfiresafety.org, smokealarms.org, closeyourdoor.org, neris.fsri.org, materials.fsri.org, fireinvestigation.fsri.org, and training.fsri.org. Ensures the seamless deployment of content, SEO optimization, asset management, and provides troubleshooting and technical support for all sites.

• Lead the development, launch, and ongoing maintenance of a new fsri.org website.

• Manage, enhances, and integrates the marketing technology stack to boost efficiency and enable data-driven strategies.

• Collaborate with amplification, education, and IT peers to execute strategic campaigns.

• Partner with FSRI’s marketing and communications team and ULRI’s shared services to coordinate and execute FSRI email marketing campaigns and CRM initiatives.

• Oversee the integration, functionality, and security of FSRI’s project management, content creation systems, technologies, and databases.

• Partner with marketing strategy experts and data scientists to develop and maintain performance metrics and reporting frameworks that track key performance indicators (KPIs) and assess campaign effectiveness.

• Analyze marketing data to identify trends, patterns, and insights, and make data-driven recommendations to optimize marketing strategies.

• Generate regular reports on marketing activities, campaign results, providing actionable insights to stakeholders.

What you’ll experience working at UL Research Institutes:

For the organizations across the UL enterprise, corporate and social responsibility isn’t new. We have pursued our mission of working for a safer, more secure, and sustainable world for nearly 130 years, embedding conscientious stewardship into everything we do.

• People: Our people make us special. You’ll work with a diverse team of experts respected for their independence and transparency and build a network, because our approach is collaborative. We collaborate across disciplines, organizations, and geographies to build the global scientific response that today’s global challenges require.

• Interesting work: Every day is different for us here. We see what’s on the horizon and use our expertise to build the foundations of a