MEDIA EXECUTIVE - KBTX

About Gray Media:

Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. 

We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business. 

About KBTX:

KBTX Media operates the CBS and CW affiliates in Bryan-College Station, Texas, serving an 18-county area known as the Brazos Valley. For more than 60 years, KBTX has been the ratings leader and dominant choice for local news and entertainment. Our team produces six newscasts each weekday, three each weekend, a breaking news digital channel, and a daily lifestyle show, totaling more than 40 hours of programming each week.

KBTX is routinely recognized among the best in the state by organizations including the Associated Press, RTDNA, and the Lone Star EMMY Chapter of the National Academy of Television Arts and Sciences. In 2022, the station was honored to receive the Texas Association of Broadcasters’ Bonner McLane Public Service Award, as well as three regional Murrow Awards for best-breaking news, excellence in innovation, and newscast. KBTX is also a recent Texas AP Broadcasters/Freedom of Information Foundation of Texas Station of the Year and Texas Associated Press Broadcasters Station of the Year.

KBTX has helped launch the careers of many well-known journalists, meteorologists, and network executives, and takes pride in helping talent grow quickly into the nation’s largest television markets. The work-family of KBTX is made up of a group of dedicated, professional, and passionate individuals who are the backbone of our daily mission of local news coverage and community service.

Bryan-College Station, Texas is a community of more than 250,000 residents and comprises the southern portion of the Waco-Temple-Bryan DMA. The twin cities have a unique small-town feeling but offer big-city amenities, including a vibrant arts community, a city-wide, all-terrain trail system, and world-class dining and nightlife. Bryan and College Station are routinely recognized as leaders in quality of life and have been named one of the fastest-growing communities in the country. College Station is also home to Texas A&M University, the nation’s largest university. Aggie home football games attract more than 100,000 in the stands, with tens of thousands more camped outside at tailgates during football weekends. The George H.W. Bush Presidential Library is also located in College Station, which serves as another tourist attraction throughout the year. Bryan-College Station is conveniently located 1 ½ hours north of Houston, 2 hours northeast of Austin, and 3 hours south of Dallas.
Learn more about KBTX at www.kbtx.com.

Job Summary/Description:

KBTX Media, A Gray Media Group station, is seeking a Media Executive to work with new advertisers to develop advertising solutions that help their business grow. This Media Executive candidate will be expected to prospect, close, and develop new business and build a client base.

This role will be expected to achieve weekly/monthly/quarterly activity standards designed to help you develop your new business pipeline for your long-term revenue potential. The ideal candidate will possess high-energy, self-motivation, a hunger for new challenges, and a strong work ethic. You don’t need media experience, but you do need to be a fast learner, have excellent communication & customer service skills, and have strong organizational and time management abilities.
This is a new business development role and does not have an established book of business. Those with a hunter mentality, strong work ethic, and team player attitude will succeed in this role.

Primary Duties/Responsibilities include (but are not limited to):
• Prospect new accounts and create new sales opportunities
• Build, present, close, and execute cross-platform advertising campaigns utilizing all of KBTX broadcast and digital platforms
• Achieve revenue goals through new business development
• Meet weekly/monthly/quarterly activity standards designed to help you develop your new business pipeline
• Assist in the production of clients’ campaign elements
• Utilize the CRM daily to track activity, prospect, and update pending revenue
• On-going account maintenance and collections

Qualifications/Requirements:

• Television and/or digital advertising sales experience preferred but not required.
• Broad understanding of marketing strategies
• Self-starter with the ability to inter