Regional Director, Sales & Marketing

Description

COMPANY OVERVIEW

City Club Apartments has created the future of apartment living, merging historical knowledge of the apartment industry with best practices of the hospitality industry to create the first true International Apartment Hotel brand, a differentiated living experience.

Partnering with award-winning local restaurants and retail & furnished housing companies, City Club Apartments combines environmentally conscious, technologically advanced, resort-class amenities, co-working with a unique mix of short-term furnished suites and long-term unfurnished apartments & penthouses. International design is overlaid with local art, design, culture, sports & education, creating experiential living with wide-ranging appeal. Hospitality is served with a 24/7 concierge, weekly social programming events, art, and time-saving services.

With a portfolio of approximately 8,500 apartments in 25 communities throughout the Midwest, $2 billion in real estate assets, and $750 million under construction and development, City Club Apartments is expanding the brand in select major cities throughout the United States, with future expansion into Canada, Europe, and Asia. Our current developments and lease-ups are in Detroit, Cincinnati, Chicago, Pittsburgh & Cleveland, with expansion plans for the East Coast, Southeast, and Southwest, including Nashville, Salt Lake City, West Palm & Miami.

As owner, operator, and developer, CCA is uniquely positioned to deliver experiential living for our residents and a highly rewarding career for our associates.

POSITION OVERVIEW

The key responsibilities of the Sales & Marketing Director are to oversee a select portfolio of properties, perform and manage activities relating to the successful leasing of apartments that are underperforming to ensure the attainment of budgeted occupancy and Net Operating Income. This includes but is not limited to developing and implementing sales and marketing strategies, creating meaningful business relationships through large-scale corporate outreach efforts, assisting in hiring and onboarding new sales associates, and providing ongoing training and resources for seasonal sales staff, all within a portfolio of properties.

Sales

• Develops and trains the Sales teams in their portfolio to be proficient in property systems and successfully reach all sales goals. Leads a high-performing team through effective recruitment, coaching, mentoring, and development efforts by regularly conducting property visits and having one-on-one conversations to solicit feedback; and displays integrity by ensuring processes, procedures, and practices affecting the team are completed on time.
• Ensures all pertinent reporting deliverables are completed in a timely and accurate manner and utilized to make actionable decisions.
• Manage overall sales process and set appropriate metrics for sales funnel management.
• Collaborates, prepares, and executes 30/60/90-day action plans and ownership reports for communities not meeting their budgeted occupancy objectives; and crafts other strategic sales documents as assigned, such as policies, incentive programs, or memorandums.
• Leads by example through consistent performance by demonstrating a sense of urgency and accountability regarding lead response, proactive outreach, and community networking. Also provides leadership as it relates to sales team members’ professional development.
• Assists in creating and facilitating City Club University sales curriculum classes; demonstrates professional facilitation and presentation skills; and displays an executive presence that can capture an audience.

Marketing

• Identifies and coordinates with sites teams opportunities for large-scale outreach initiatives by targeting nearby companies and establishing professional relationships to promote the apartment community as a benefit and amenity to that company’s employees. Attends local networking and chamber events and constantly fosters awareness about the surrounding community.
• Conducts regular audits of all ILS and other online advertising sources within their portfolio to guarantee that thorough and up-to-date information is being presented consistent with the City Club Apartments brand. Makes frequent use of free advertising on social media platforms such as Facebook, and Instagram and offers recommendations to increase traffic based on current trends and competition within their portfolio of properties.
• Oversee product marketing, including product launch management, sales tools, competitive analysis, and general sales support within their portfolio of properties.
• Collaborates with Ownership, AVP of Sales and Marketing, AVP Hospitality, Area Directors, Asset Management, and CCA Communications. Embraces a te