Global Marketing Communications & Brand Manager- Saginaw

 

 

Position: Global Marketing Communications & Brand Manager

 

At Nexteer, our strength lies in the diversity of our team—each member contributing unique backgrounds, experiences, and aspirations. We believe this diversity fuels our innovation, broadens our perspectives, and propels our collective growth.

 

For over a century, we’ve been innovators in the automotive industry.  Our vision is clear - we are a global leading motion control technology company accelerating mobility to be safe, green, and exciting. Our unwavering commitment to Quality, Collaboration, Integrity, and Accountability guides us as we solve motion control challenges for over 60 global customers. If you’re ready to join a dynamic team that drives change and makes a difference, Nexteer welcomes you! 

 

About the Role

The Global Marketing Communications & Brand Manager develops and executes a consistent global communication plan in support of Nexteer’s corporate and business growth strategies. This role provides strategic and tactical leadership on a variety of global external communication & branding initiatives across a diverse set of platforms and formats.

 

Key Responsibilities

 

• Leads the ongoing development and execution of the global marketing communications strategy and associated brand-building activities
• Provides support to and collaborates with all regions in tailoring global strategies & tactics to local markets, shares best practices and provides expert advice
• Manages and executes tactics within the global strategy, including but not limited to:
  • Leads global brand positioning/voice/messaging guidelines, branding guidelines maintenance, consistent application and approvals
  • Leads global social media management (both organic and paid), including story calendar/pipeline planning, implementation, monitoring, responses and metrics
  • Leads web site management, including ongoing new content development (such as blogs), updates (product/company) and consistency across regional sites, as well as metrics tracking
  • Leads proactive and reactive media relations activities to promote Nexteer technologies and other corporate initiatives
  • Leads strategic selection of sponsorships, advertising placements and other paid promotions to reach targeted audiences and markets that align with growth targets and influence decision-makers
  • Supports key customer sales pursuits with strategic messaging and associated deliverables such as presentations, brochures, videos, etc. to differentiate Nexteer from competitors
  • Spearheads external events (e.g., trade shows, tech shows, ride & drives, webinars, speaking engagements, etc.) through strategy and messaging development and implementation activities
  • Supports Investor Relations communications with content and key messaging development
  • Supports crisis management with strategic counsel/recommendations, messaging of external comms, coordination with Internal/Regional Comms as applicable
  • Leads the global MarComm team and an external agency/vendor network, consisting of support for media relations, graphic design, video/animation production, content development, etc.  

• Serves as an advisor to C-suite/Sr. Leadership for a variety of communication formats, such as media interviews, high-profile speaking engagement, sensitive communications, etc.
• Collaborates across functions for story development/pipeline such as Sales/Customer Communications, Corporat