Account Based Marketing Analyst

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Job Category

Marketing & Communications

Job Details

About Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

This Account Based Marketing (ABM) role is responsible for strategic planning, development, and implementing of ABM Marketing plans for priority accounts to meet the growth objectives of the business, accelerate pipeline, drive product adoption, and help close revenue opportunities and renewals. The ABM marketer will interface directly with account directors in partnership with sales, field marketing, industry marketing, and product marketing. The role requires strategic marketing experience, cross-team and organizational teamwork, excellent communication and project management skills, along with a passion for driving a highly curated customer experience.

Some of the things you’ll be doing:

• Own the overall marketing strategy, planning, and execution of top tier accounts (ABM)

• Leverage a marketing mix of digital ads, email, hospitality, strategic industry events, and personalized specific experiences to deliver results

• Partner with 3rd party vendors and agencies for ABM discovery, insights, and execution

• Drive Pipeline Sourced, Influenced, Maturation, and Deal Closure through Account Based Marketing efforts

• Work with extended teams and partners not limited to Sales, Sales Operations, Industry Marketing, Field Marketing, Executive Engagement, Salesforce Innovation Center, Customer Engagement and Marketing Operations teams on the overall end-to-end experience for ABM accounts

• Leverage ABM technology and tools to drive digital programs and leverage account intent data to strategize, prioritize and convert leads

• Maintain written and verbal communications to ABM account directors, customers, and internal marketing partners on ABM efforts.

• Develop and roll out an ABM approach that focuses on 1:1 efforts for top tier accounts

  • Scale-out programs for easy execution

  • Measure results and generate insights with an analytics-led approach

  • Provide education to the field on the latest ABM structure, trends, and ideas.

  • Stay current on the latest trends in technologies and strategy for ABM

Who you are…

• Experienced. Experience planning, implementing and optimizing ABM programs and campaigns for strategic accounts. ITMSA Certification is a plus.

• Domain. Expertise in Account Based Marketing strategy and program development preferred.

• Go getter. Strong understanding of how to create unparalleled brand experiences and a track record for delivering innovative customer experience through enterprise-focused initiatives. Inquisitive and proactive in terms of ideas and innovation.

• Problem Solver. Strong critical thinking, and creativity and can shift on the fly.

• Collaborator. Natural relationship builder who can work effectively across different subject areas, time zones and cultures and thrives within a matrix organization. Ability to lead through indirect influence.

• A strong communicator. Excellent written and verbal communication skills.

• Analytical. You ask questions. Analyze the ABM Dashboard for ROI metrics, focused on Relationships, Revenue, and Reputation.

• Data Driven Storyteller. Leverage data and ROI metrics from the ABM dashboard to develop go-to-market plans and communicate your team’s narrative QoQ and YoY.

• Organized. Able to manage multiple simultaneous projects and consistently hit results on time and to agreed quality standards.