Senior Website Manager

Senior Website Manager:

Looking for an innovative, high-growth, multi-award-winning company in one of the hottest segments of the security market?  Look no further than Veracode! 

Veracode is a global leader in Application Risk Management for the AI era. Powered by trillions of lines of code scans and a proprietary AI-generated remediation engine, the Veracode platform is trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment.

Learn more at www.veracode.com, on the Veracode blog, and on LinkedIn and Twitter. 

We’re looking for a Senior Website Manager to lead the strategy and day-to-day operations of Veracode.com. This role drives site performance, optimization, governance, and security while aligning digital experience with business goals. You’ll collaborate cross-functionally to support lead generation and conversion, and work with internal teams to gather technical and communication requirements. Leveraging your expertise in WordPress CMS and Pantheon, you’ll manage site infrastructure, build templates and pages, publish content, and optimize performance. The Senior Website Manager will collaborate cross-functionally to enhance lead generation, conversion, and the overall customer journey.

Key Responsibilities:

• Website Strategy & Management: Own and execute the web strategy to enhance user engagement, SEO, and conversion rates.
• Technical Website Oversight: Manage and optimize the WordPress CMS, ensuring best practices in performance, security.
• Data & Analytics: Leverage Google Analytics (GA4), Google Tag Manager (GTM), and other analytics tools to monitor website traffic, behavior, and conversions.
• UTM Strategy & Campaign Tracking: Develop and implement a comprehensive UTM tracking strategy for all marketing campaigns, ensuring accurate attribution and reporting.
• SEO & Content Strategy: Oversee technical SEO, keyword strategy, and content performance to improve organic rankings.
• Web Development Coordination: Work with developers to enhance site performance, resolve bugs, and implement new features.
• Conduct comprehensive technical SEO audits, A/B Testing & CRO: Lead website optimization initiatives, leveraging A/B testing and heatmaps (e.g., Hotjar) to improve user experience.
• Stakeholder Management: Collaborate with design, marketing, IT, and sales teams to align web initiatives with business objectives.
• Marketing Automation Integration: Ensure seamless integration between the website and Marketo forms, lead capture mechanisms, and CRM (Salesforce).

Required Skills & Qualifications:

• 8+ years of experience in web management, with at least 3 years in a leadership role.
• Expert in WordPress (Blocks or Gutenberg), including plugins, themes, and customizations).
• Strong experience with Google Analytics, GTM, and UTM best practices.
• Proficient in SEO tools (SEMRush, Ahrefs, Moz, SEMrush, and Screaming Frog, to monitor website performance, user engagement, and SEO effectiveness) and conversion rate optimization (CRO) methodologies.
• Knowledge of HTML, CSS, JavaScript, PHP & MySQL, Pantheon, Yoast, Marketo, OneTrust
• Implement, configure, and maintain website tracking and analytics tools, including GA4, Google Tag Manager (GTM).
• Familiarity with website security best practices, ADA/WCAG compliance, and performance optimization techniques.
• Experience managing agency/vendor relationships and in-house web development teams.
• Strong analytical mindset, with experience presenting website performance reports to executive leadership
• This role will work with internal groups to ascerta