Director, Digital & Growth

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We are aware of ongoing scams where individuals falsely claim to represent Catapult. If you are applying via a third-party website such as LinkedIn or Indeed, please verify that the role is listed on our official careers page: catapultsports.com/careers. All legitimate Catapult recruiters use email addresses ending in @catapultsports.com or @catapult.com.

 

Our mission is to improve the performance of athletes and teams, which we do by engineering the premier technology platform for sport. We've been at the forefront of sports technology and science since 2006 - we don't just work in the sporting industry, we are actively changing its future.  Our solutions are designed to help athletes and coaches “play smart” in a world where 1% can literally mean the difference between winning and losing.

We work with over 3,000 teams around the world, empowering coaches, managers and trainers in premier teams in the NFL, NBA, NHL, MLS, EPL, AFL, NRL, NCAA and more. We provide the information they need to optimize athletes’ health, game-day readiness, and performance, as well as in-game tactics.  Our solutions include wearable technology, video analytics, and athlete monitoring solutions, and we are passionate about helping sports organizations at all levels to better scout, recruit, teach, and win.

 

WE WANT PEOPLE WHO ARE PASSIONATE ABOUT DIGITAL MARKETING. 

As the Director of Global Digital & Growth Marketing, you will play a critical leadership role in driving the digital strategy, growth initiatives, and performance marketing efforts for Catapult, a high-growth-focused SaaS company. You will be responsible for scaling our global digital presence, optimizing the customer acquisition funnel, and driving measurable growth through innovative strategies. This role requires a balance of creative and analytical skills, strong leadership capabilities, and a deep understanding of the SaaS tech landscape.

This Director of Global Digital & Growth Marketing role is ideal for a strategic, data-driven leader who can drive impactful growth and lead a dynamic team to scale Catapult’s digital presence and performance on a global stage.

 

WHAT YOU’LL DO 

Digital Marketing Strategy:

• Develop and execute a comprehensive global digital marketing strategy that aligns with business goals and drives revenue growth.
• Oversee all digital channels, including website, SEO, SEM, paid media, email marketing, social media, content marketing, and automation.
• Lead the development of the digital marketing roadmap, ensuring alignment with sales, product, and customer success teams to drive lead generation and customer retention.

Growth Marketing:

• Own and scale the global growth marketing strategy to increase customer acquisition, conversion, and retention.
• Lead and optimize demand generation efforts through digital channels, ensuring a strong pipeline of high-quality leads.
• Oversee growth experiments and A/B testing across marketing channels to improve performance and efficiency.
• Drive full-funnel marketing efforts to optimize customer acquisition, retention, and overall LTV/CAC ratios.

Data-Driven Decision Making:

• Define key KPIs and metrics to track marketing performance, measuring the success of campaigns and continuously optimizing them for better outcomes.
• Utilize data analytics tools to gain insights into customer behavior and campaign performance, translating these insights into actionable growth strategies.
• Develop performance dashboards to provide regular updates to leadership on campaign ROI, lead conversion, and funnel efficiency.

Global Campaign Management:

• Lead the strategy and execution of global campaigns, adapting messaging and approach to different regions to ensure relevance and impact.
• Ensure seamless collaboration across regional teams to drive consistency and alignment in messaging and brand positioning globally.
• Manage the budget for global digital marketing, ensuring all investments are ROI-positive and aligned with business objectives.

Leadership and Team Development:

• Lead, mentor, and grow a high-performing global digital marketing team, fostering a culture of innovation, accountability, and excellence.
• Collaborate with cross-functional teams, including Product, Sales, and Customer Success, to align marketing strategies with overall company objectives.
• Build strong relationships with e