Jobs and Careers
TH

Director, RGM Insights

The Coca-Cola Company
United Statesfull_timeVerifiedPosted 18 Apr 2025
💰 $165,200/yr($141,000/yr$165,200/yr)

About the role

Location(s):

United States of America

City/Cities:

Atlanta

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

May 2, 2025

Shift:

Job Description Summary:

Job Description Summary: 

The roles provide thought leadership and analytical support to the Customer, Bottler, and OBPPC teams to drive short and long-term retail and promotional strategy. This requires a holistic business understanding, analytical mindset, cross-functional leadership, and strong influencing skills. 

What You’ll Do for Us 

  • Set 3-to-5-year long term retail and promo strategy to drive optimal promotional effectiveness and achieve growth ambition  

  • Lead team and key stakeholders, bottling partners, customer teams, and OBPPC, to translate strategic initiatives into direct actions in the marketplace 

  • Collaborate with stakeholders and capabilities teams to expand key frameworks, driving adoption and benchmarking, i.e. alignment on KPIs for TPO pillars, creation of Trade Efficiency framework, etc. 

  • Effectively leverage new digital tools (i.e. TPO 2.0, PriceMap, Post event analysis tool (PEAT)) to enhance short-term actions and long-term strategy  

  • Develop impactful and forward-thinking insights for system, customer, and category-level business performance and opportunities, including industry/economic analysis, trend identification and impact sizing, and ad-hoc analysis. 

  • Manipulate and analyze large, disparate data sets to distill actionable insights from data and convey findings to executive audiences 

 

 

KEY SKILLS / CAPABILITIES  

  • Strategic thinking: must be able to solve problems and turn insights into strategy and action plans. 

  • Strong partnership and collaboration: must be able to work across functions and the System. 

  • Solid presentation, influencing, and storytelling skills: presents ideas and drives initiatives with clear and concise reason and action plan. 

  • Capability building: we develop and build RGM talent within the RGM team and across the organization to bring in future talent. 

KEY KNOWLEDGE / EXPERIENCE  

  • Analytics & Financials: ability to draw insights and actions from data. 

  • Pricing & Promotions: understanding of rate/mix drivers and promotional impact on overall rate; multi-year and in-year strategies to accelerate revenue, profit, and growth. 

  • Change Management: demonstrates innovation & creativity to develop novel business solutions; ability to influence/gain alignment across divergent perspectives. 

Education and Professional Experience:  

  • Bachelor’s Degree required, MBA or other Advanced Degree a plus. 

  • 5+ years of relevant experience required. 

 

 

Skills:

Alteryx, Branding, Channels Strategy, Conversion Rate, Customer Insights, Demand Generation, Digital Advertising, Google Analytics, Key Performance Indicators (KPI), Leade

Apply for this role

Generate a tailored application kit with a matched cover letter, interview prep, and CV highlights — in under 60 seconds.

Apply Now →Generate Application Kit

Free account required — sign up in 30s

Company

The Coca-Cola Company

View company profile →