Senior Manager, Host Communications Editorial

Airbnb was born in 2007 when two Hosts welcomed three guests to their San Francisco home, and has since grown to over 4 million Hosts who have welcomed more than 1 billion guest arrivals in almost every country across the globe. Every day, Hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join: 

Airbnb is redefining the world's approach to accommodation and travel. We are creating highly local, personal and authentic experiences for our Host and guest community around the world. Our platform connects millions of people a year and furthers our mission to create a world where anyone can belong anywhere.

The Host Communications Team serves as the “last mile” voice of Airbnb to the Host community in more than 60 languages around the world. We manage outbound communications, in global one- and two-way channels including email, push, in-product, our Host Resource Center, Community Center, and owned social channels. 

The Difference You Will Make:

As Editorial lead, you’ll report to the Director of Host Communications and hire and manage a team of writers, agencies, designers, and producers to oversee the proactive and reactive editorial vision for Hosts. Your editorial vision and content strategy will extend to other key channels and touchpoints including in-product, social, and Host education. Editorial scope includes content that drives Host comprehension and success, as well as news-oriented content to ensure Hosts are kept aware of urgent and timely updates, including product/feature releases, trust-related policy updates, and company news.

We are looking for a strategic and creative leader who can lead and build a world class team as well as develop and oversee an editorial vision for Airbnb Hosts that includes not only publishing content across all owned channels but also curation of Host-facing content in and out of the Airbnb ecosystem. This includes but is not limited to: Host influencer content, owned social content, email and newsletter content, and content published on partner platforms.

A Typical Day: 

• Own editorial strategy for proactive content across multiple channels, ensuring Hosts have the information they need to be successful when they need it
• Own editorial strategy for Host executive comms
• Oversee and edit Host-facing content across Airbnb’s Host channels, on platform and off: the Host Resource Center, Community Center, Facebook leader groups and social channels, and more
• Manage a team of writers, creatives, producers and agencies
• Write, edit, and curate compelling, clear content that’s actionable for Hosts 
• Work with business and initiative owners to translate product/policy changes and other business decisions for a Host audience
• Be an internal champion for the Host & advocate for them at every step
• Drive voice/tone standards for all Host-facing communications, partner with marketing and brand on creative vision and standards
• Create content frameworks, including style sheets, video treatments, and story guidelines for staff and contract writers/content creators to create compelling and impactful copy to drive action and engagement 
• Support the development of education assets and toolkits that are tailored toward various Host segments and include video assets
• Build strong partnerships with content creators inside and outside the organization; identify opportunities for syndication, distribution, and content partnerships at Airbnb and beyond
• Build and manage editorial calendar, implement and advocate for channel best practices and cadence

Your Expertise:

• 15+ years of relevant experience in writing, editorial, and creative leadership roles
• Background in one or more of these disciplines: content marketing, product marketing, B2B or tech writing, journalism, corporate communications, and community building
• Creative and design sensibility a must: ability to create narratives that span different storytelling mediums including long-form editorial, short-form ad, social copy, film, data visualization, animation and illustration
• Comfort and familiarity with handling real-time issue mitigation and “breaking” news; willingness to jump in on last-minute announcements or issues that crop up and handle them 
• Experience working with executives and corporate leaders; executive communications ghost writing experience a plus
• Dot connector and strategist - experience building content partnerships, franchises, and syndication arrangements
• Ability to translate complicated product features and complex community policies (reviews, fees, cancellation policies) into clear, compelling narratives 
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