Sr Manager Brand Marketing

 

Foods people love. Brands people trust. And a career that nourishes your future like no other.

 

If you're driven by the passion to do something meaningful that changes lives, Nestlé is the place for you. Nestlé USA is one of seven operating companies that make up Nestlé’s presence in the United States. We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

 

We’re determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day. Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond. Because our focus is not only on nourishing our customers, but also about enriching you.

 

This position is not eligible for Visa Sponsorship.

 

 

Nestlé Marketing is on a mission to deliver explosive, profitable growth by engaging consumers through winning brand experiences. With consumer obsession at our core, our brand marketers and Center for Marketing Excellence (CME) team work as One Marketing function across iconic brands like Coffee-mate, Stouffers, Starbucks, Nestlé Toll House, S. Pellegrino, Essentia, and many more to deliver seamless, convenient and elevated experiences. Marketers are given immense responsibility and decision-making autonomy as business leaders managing core marketing activities as well as the full brand lifecycle while our CME delivers cutting edge analytics, insights and next-gen capability building across our teams. With innovation embedded in our Marketing function, we embrace experimentation and practice a continuous culture of test and learn, always evolving for consumer needs now, and in the future. As a Nestlé marketer, you have the opportunity to build relationships across brands and businesses and cross-functional partners in manufacturing and sales to influence decision-making across the entire value chain. With a relentless focus on developing our talent, we empower you to grow through an investment in development that focuses on where we need to thrive and stay ahead as a Marketing function. This is your opportunity to join a team that embraces agility and moves at speed to act on culture, technology and channel trends that drive relevance for consumers and enable Nestlé to win.   

 

As a Senior Brand Experience Manager, you will play a central role in executing the strategy to deliver profitable growth and key near-term operations for a specific brand(s). Responsible for managing all aspects of annual marketing and business strategy end-to-end including accountability for communications. In collaboration with cross-functional teams including Sales, Operations, and Finance will ensure executional excellence of our annual business plans. This role is accountable for championing the brand’s identity and knowing the consumer deeply to create a north star for all business and brand decisions.

 

KEY RESPONSIBILITIES:
Consumer & Customer Intimacy

• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase and behavioral drivers of the brand’s consumer through data and research to prioritize growth opportunities.
• Understand, validate and/or develop the consumer’s hidden universal truths to drive relevant innovation.
• Analyzes data and synthesizes learning into insights to optimize plan and commercial investment decisions to deliver business results.

Business Planning

• P&L ownership to ensure that key business KPI’s are met—revenue, profit, market share and brand health.
• End-to-end cross functional leadership to drive optimized portfolio & value chain.
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges. Track sales, consumption, and consumer trends to identify gaps / opportunities
• Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach.
• Responsible for accurate and healthy demand forecast process including inventory at Warehouse, Customers as well as key demand fluctuations.

Brand and Product Experience

• Works with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
• Identifies optimal engagement strategy and campaign structure to reach consumers when and wher