Demand Generation Team Manager

About

Swan is Europe’s embedded banking specialist. We empower software companies to embed banking features like accounts, cards, and payments directly into their products, under their own brand.Swan processes over €1.5 billion in monthly transactions for more than 150 companies—like Pennylane, Indy, Agicap, Libeo, and Lucca. Founded in 2019, the company has received growth capital from leading investors such as Lakestar, Accel, Creandum, Bpifrance and Eight Roads. Swan is a principal member of Mastercard and a licensed financial institution, regulated by the French banking authority (ACPR).

Our mission

Banking belongs in business software

Many software companies already serve small businesses incredibly well: helping them send invoices, run payroll, manage inventory, and more. They’re on a mission to become the central hub for managing every aspect of business life.

But when it comes to financial workflows, there’s still a gap. Too many critical tasks like managing cash flow, tracking payments, or reconciling accounts happen outside the software, across spreadsheets, email threads, banking portals.

It’s a missed opportunity. Business software shouldn’t just record financial activity — it should run it.

To learn more about us: About Swan ; Our story.

Job description

Swan is looking for a Demand Generation expert to help us scale across Europe. You’ll focus on driving measurable growth through high-impact campaigns for enterprise clients, leveraging best-in-class playbooks while staying deeply connected to our product and tech stack. This is more than a growth role – it’s about building a system that captures, educates, and converts enterprise demand while paving the way for a scalable growth engine.

✨ Main tasks

• Team Management: Lead our Demand Generation team, taking full responsibility for team performance, engagement, and development
• Orchestrate ABM campaigns: Run targeted B2B marketing campaigns: Build and manage marketing campaigns that focus on high-value business customers. Work closely with the Sales team to create and update lists of target companies, using data insights to reach the right prospects at the right time. Support marketing efforts around industry events and conferences to generate leads and drive sales opportunities.
• Playbook Development: Create repeatable, scalable frameworks for account-based marketing (ABM), lead nurturing, and sales enablement for enterprise clients.
• Paid & Owned Media: Run paid search, paid social, and other digital acquisition channels with measurable MQL/SQL targets.
• Lifecycle Optimization: Analyze the user journey, optimize conversion funnels, and coordinate content and automation to drive engagement and retention.
• Data-Driven Growth: Use BI tools and CRM data to track performance, identify gaps, and iterate strategies quickly.
• Our stack: Webflow, n8n, Dust, Clay, Dreamdata, Lemlist, HubSpot

Preferred experience

✨ You’re a great match if:

• 5/7+ years of hands-on experience in B2B growth, ideally focused on enterprise accounts and demand generation.
• Proven experience running targeted marketing programs across multiple channels - including online ads, LinkedIn, Reddit, digital billboards, corporate gifts, and other platforms - with a track record of generating measurable sales results.
• Hands-on experience with paid search and paid social campaigns, with a results-oriented mindset.
• Strong technical literacy: marketing automation, CRM, BI tools, data enrichment, tagging, and workflow automation. HubSpot + N8N experience is a plus.
• Data analysis proficient with the ability to turn insights into growth opportunities. Comfortable working with numbers and metrics - skilled at tracking how leads move through the sales process, finding ways to improve results, and using performance data to make campaigns more effective and show clear return on investment.
• Excellent communication and teamwork skills with the ability to work effectively with sales, product, and marketing teams. You communicate clearly and proactively, coordinate with internal teams and external partners, and keep projects moving forward smoothly.
• Self-starter who thrives in a fast-paced, target-driven environment.
• Our ideal teammate: Empathetic. Skilled.