Manager, Integrated Marketing

LEGENDS

Founded in 2008, Legends’ operating divisions worldwide include – Global Partnerships, Global Sales, Hospitality, Global Partnerships, Global Merchandise, Legends IQ, Attractions, Growth Enterprises – offering clients and partners a 360-degree data and analytics fueled service solution platform to elevate their brand and execute their vision. Currently, Legends works with marquee clients across business verticals including professional sports; collegiate; attractions; entertainment; and conventions and leisure. We are the industry leaders in designing, planning, and realizing exceptional experiences in sports and entertainment. For more information, visit www.Legends.net and follow us on Twitter and Instagram @TheLegendsWay.

 

GLOBAL MERCHANDISE

Recognized leaders in retail and merchandising worldwide, Legends Global Merchandise provides a fully customized, customer-centric, omnichannel shopping experience for fans. Our vertical service solution allows us to provide the latest trends, styles, designs, and brand collaborations across different categories. For in-venue, e-commerce and pop-up operations, Legends sets the standard when it comes to a unique shopping experience.  We pride ourselves in creating a customized portfolio of inventory based on each property and operating as a true extension of each client’s brand.  Different guests want different things, and we are here to build and provide a tailored retail experience. 

 

THE ROLE   

This Manager oversees marketing activities across their assigned LGM clients. Client assignments will vary based on overall client needs, strategic opportunity, and total volume and by level of leadership within the Integrated Marketing Organization.  This role serves as the first point of contact when clients have a marketing inquiry and work on behalf of the client to determine solutions by leveraging the greater marketing organization including ecommerce, trading, paid media, CRM, and creative teams. They work pro-actively to create and distribute communications both internally and externally to manage the account to maximize sales and margins goals on behalf of our client. This role also has the potential to manage direct reports and/or serve as a leader across the Integrated marketing team, sharing best practices and lessons learned with peers and leadership.

 

ESSENTIAL FUNCTIONS

Integrated Marketing Strategy & Execution

• Lead development and execution of client campaigns and
• Develop and maintain client GTM and promotional calendar and own in venue placement
• Serve as the first point of contact for assigned partners, pulling in stakeholders as needed to respond to concerns and ensure issues have been fully resolved. Ensure that resolutions are given promptly and thoroughly address
• Lead client calls including developing agenda, presentations, talking point and providing recaps, notes and next steps for areas of ownership.
• Create and deliver strong presentations supporting launch plans, business strategies and category objectives to senior management for each
• Lead development and execution of client campaigns and
• Leverage resources such as historical data, peer or stakeholder knowledge or past reporting to pro-actively solve challenges and make move forward
• Understand digital marketing campaigns across multiple channels including email, Display, Paid Social, SEM, and Affiliates and how these levers can impact business; challenge partners to consider new ways of approaching goals to maximize results.
• Own on-site strategy for directional and branded signage at key events, maximizing digital website exposure in these placements as much as possible.

Strategic Partner Planning & Project Management

• Communicate project status to key stakeholders and executives with updates concerning activities and deliverables as well as risks and mitigation
• Create and execute creative brief/FormStack requests that are complete and cohesive of brand and creative requirements.
• Collaborate with eCommerce and Paid Media teams to ensure all campaigns and promotions are best represented online, approving and testing launches when
• Compile strategic meeting agendas and manage cross-functional teams to complete projects on-time and cost-effectively, ensuring teams are aware of action items and next steps after each touchbase. Ascertain forward moving project momentum and pace while channel owners are responsible for specific channel strategy. Ensure that the stakeholders’ strategies are complete and executed completely once
• Partner with Progra