Product Manager (Senior/ Principal) - Programmatic SEO (Relocate to Australia)

Job Description

Join the team redefining how the world experiences design.

Hey, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

If you relocate to Australia for this role, we’ll be there to support you every step of the move.

About the role

This is not an SEO, marketing, or growth role - it’s specifically for experienced Product Managers.

The Programmatic SEO (PSEO) Product Manager will lead product strategy and delivery for our programmatic SEO Insights Service – a system designed to drive scalable growth through automation, advanced insights, and experimentation. This includes shaping capabilities for large-scale content and page generation, discovery of high-value opportunities, and enabling global expansion at speed - across 40+ languages.

• Lead programmatic SEO strategy and execution for some of Canva’s most important logged-out growth surfaces, ensuring these areas continue to scale sustainably and drive measurable impact.

• Accelerate large-scale page launches and identify opportunities to expand into new high-value markets, topics, and content categories.

• Scale and prioritise automation systems that power programmatic SEO, enabling smaller organic growth teams to achieve disproportionately large results.

• Collaborate closely across functions including SEO, engineering, content, platform infrastructure, marketplace, and product surface teams to deliver aligned, high-quality outputs.

• Advance AI-driven content workflows to improve efficiency, quality, and experimentation velocity in programmatic SEO.

• Strengthen international growth capabilities by ensuring automation systems can support localisation and market-specific needs at scale.

You're probably a match if

• You’re a Senior Product Manager with experience in infra, ML platforms, and with a strong systems-level thinking.

• You have deep curiosity about experimentation, automation, and search trends.

• You don’t need to be an SEO expert – we have that covered – but must know how to lead complex workflows across Machine Learning/Engineering/SEO/Content.

• You are analytical and love diving into data (Bonus: familiarity with SEO tools and platforms)

• You thrive on collaborating with cross-functional and international stakeholders

• You have prior experience in process mapping and optimization

• You have a persistent desire to leverage automation and machine learning to do things more efficiently

• You have a growth mindset and value detail as much as the big picture. You thrive in a collaborative fast-paced environment, working together with a diverse set of stakeholders from SEO to Design, Marketing and Engineering, to figure out how we can multiply the impact of every organic growth strategy across surfaces and end to end user funnels. 

• You consider yourself a strong all-rounder; data, research, strategy, product mock-ups - whatever it's, you can comfortably wear the hat

About the Product team

The mission of Product Managers at Canva is to create the most accessible design tool for every person in the world. We believe that we can improve the world by empowering everyone to design and communicate visually. As a Product Manager at Canva you help set this vision, define what that future looks like, and build the products that get us there.

Product Managers collaborate with Canva’s founders to set the strategic direction, scope, and success metrics for product initiatives. We work across teams of designers, software engineers, marketers and analysts to ensure we're delivering an exceptional experience to all our users. We are responsible for implementing and collaborating on product strategy, roadmapping, and prioritisation as our product grows. It’s our responsibility to see products through their entire lifecycle—from concept through to validation, build, post-launch analytics and iterations. 

About the Logged Out Experience group

The Logged Out Experience Group sits within Growth. Our mission is to empower every user in the world to discover Canva. We are responsible for organic acqui