Director, Onboard Revenue, Retail, Spa, Art and Communications

Holland America Line has been exploring the world since 1873. Our ships offer innovative features and enriching experiences focused on destination exploration and personalized travel, inviting guests to savor the journey.

We’re looking for an experienced Director, Onboard Revenue to fill this critical role based in our Miami or Seattle office. In this critical roll you’ll oversee onboard revenue operations for Holland America Line and Seabourn as follows: 

• Holland America Line & Seabourn – Spa, Retail Partners and Communications
• Holland America Line only - Art, Flowers and Weddings                                                                                                                                                                                                                                                           

The main responsibilities include defining Price, Product Innovation, Promotions, Bundles, cross-category efforts to increase onboard revenue, as well as full ownership of the P&L for these businesses. The Director along with the Associate Vice President, Onboard Revenue Operations will manage the relationship with our concessionaire partners and oversee operations to maximize onboard revenue and guest experience. The Director will insure the ships have adequate inventory and give input and direction on retail products. The Director will schedule, manage and oversee the VIP and concessionaire charter operations. The Director will lead a team of 4 direct reports will provide guidance to the Asst Hotel General Managers on board. This role will report to the Associate Vice President, Onboard Revenue Operations.

Here’s a summary of what Holland America Line is looking for in its Director, Onboard Revenue, Retail, Spa, Art & Communications. Is this you?

Responsibilities

• Define and implement commercial strategies to grow these categories of Onboard Revenue (OBR) across all channels

• Define Price, Product Innovation and Promotions that will deliver sustained growth for Shorex,  Retail, Spa, Art  Comms and Weddings.

• Lead commercial strategy for these businesses of Onboard Revenue: designing, implementing and tracking pre/post/onboard commercial initiatives and performance.

• Work with Associate Vice President, Onboard Revenue Operations to develop business case and Capex, or Opex plans where necessary.

• Oversee strategies for Guests, Crew and Corporate connectivity needs onboard to optimize bandwidth usage and maximize guest experience. 

• Drive innovation and oversee the development of new revenue streams and business opportunities within designated areas.

• Define commercial strategy, through product research and testing, gathering guest insight and measuring impact.

• Identify new partnerships to generate incremental revenue and manage implementation.

• Identify, select and deploy new technologies to identify potential guests and develop promotions that drive traffic, revenue for all Onboard Revenue. Identify Optimization opportunities for the fleet (space optimization, team productivity improvements). Identify new ideas and innovation for current and future fleet across all OBR areas.

• Demonstrated success in leading a team with strong organizational and leadership skills.

• Align with short and long-term departmental goals and objectives for middle management to execute against while maintaining appropriate standards of performance for the team. 

• Champion performance metrics, setting clear KPIs to measure team success and drive continuous improvement.

• Lead and provide coaching, counseling, and direction to direct reports to ensure their continued professional growth and development.

• Build a high performing team through leadership development, talent acquisition, coaching and effective performance management. Provide support and guidance on business cases for Capital Expenditures and major business improvements.

• Partner and collaborate with shipboard technology, global connectivity and networking teams to understand technology roadmap and developments which enable and support strategic goals.              

• Collaborate with other departments both in and out of the operations function to align on overall brand business objectives.

• Maintain positive working relationships with concessionaire partners and vendors operating designated business.

• G&A budget responsibilities for direct team.

• Responsible for creation and execution of annual operating plan targets for areas of responsibility.

• Financial oversight of portfolio of businesses and tracking targets to adjust product and operations to maximize revenue.

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