Senior Manager, Customer Marketing

About G2 - The Company

When you join G2, you’re joining the team that helps businesses reach their peak potential by powering decisions and strategies with trusted insights from real software users.

G2 is the world's largest and most trusted software marketplace. More than 100 million people annually — including employees at all Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business — including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on LinkedIn.

As we continue on our growth journey, we are striving to be the most trusted data source in the age of AI for informing software buying decisions and go-to-market strategies. Does that sound exciting to you? Come join us as we try to reach our next PEAK!

About G2 - Our People 

At G2, we have big goals, but we stay grounded in our PEAK (Performance + Entrepreneurship + Authenticity + Kindness) values. You’ll be part of a value-driven, growing global community that climbs PEAKs together. We cheer for each other’s successes, learn from our mistakes, and support and lean on one another during challenging times. With ambition and entrepreneurial spirit we push each other to take on challenging work, which will help us all to grow and learn.

You will be part of a global, diverse team of smart, dedicated, and kind individuals - each with unique talents, aspirations, and life experiences. At the heart of our community and culture are our people-led ERGs, which celebrate and highlight the diverse identities of our global team. As an organization, we are intentional about our DEI and philanthropic work (like our G2 Gives program) because it encourages us all to be better people. 

About The Role

At G2, the Senior Manager of Customer Marketing will own and evolve customer lifecycle marketing programs—from onboarding and education to engagement and advocacy—to amplify the value of G2 across audiences and channels. They will develop and execute integrated, data-driven programs that deepen product adoption, strengthen retention, and foster long-term customer advocacy. This role will also include people management responsibilities.

Reporting to the Principal Manager of Customer Lifecycle and sitting within the Customer Experience Marketing team under Product Marketing, the team’s mission is to drive customer adoption, retention, and engagement through cohesive lifecycle experiences that connect product value, community, and customer storytelling.

In This Role, You Will: 

Customer Marketing Vision & Team Leadership (35%)

• Execute campaigns aligned with lifecycle strategy

  • Why: To drive engagement, satisfaction, retention, and advocacy among customers

  • How: Partner with cross-functional teams to launch and optimize multi-channel campaigns

• Manage team of 3 individual contributors

  • Why: To ensure effective execution of customer marketing initiatives and individual growth

  • How: Set shared KPIs, monitor performance, provide coaching, and report on team impact

Program Development & Execution (50%)

• Customer Marketing Programs (15%)

  • Why: To amplify customer voices and strengthen engagement

  • How: Launch and optimize initiatives such as testimonials, case studies, referrals, and co-marketing programs

• User Acquisition & Engagement (10%)

  • Why: To grow and retain a loyal, active user base

  • How: Collaborate with Product, Growth, and Marketing teams on targeted initiatives; track engagement metrics

• Customer Education (15%)

  • Why: To increase product adoption and usage through effective educational resources

  • How: Develop and maintain webinars, certifications, and onboarding programs in partnership with Product and Content teams