Who we are looking for 

We are seeking an Integrated Marketing Program Manager to support the planning, governance, and execution of integrated marketing programs tied to New Product Launches. 

This role helps drive the product launch planning and execution rhythm by keeping launch priorities, cross-functional workstreams, marketing deliverables, readiness checkpoints, and executional handoffs organized, aligned, and moving forward. 

This individual will work as part of a collaborative activation squad, partnering across Integrated Marketing Program Management, Comms Planning, and cross-functional teams to connect strategy to execution through strong coordination, communication, and operational discipline. 

What you will be responsible for

1 | End-to-End Launch & GTM Execution 

• Build and manage executional program timelines across creative development, production, localization, and channel plans to ensure launch readiness across regions and channels. 

• Coordinate with internal teams to keep milestones, approvals, program and launch activities on track. 

• Drive alignment with leadership and cross-functional stakeholders by establishing shared goals, RACIs, milestones, and dependencies. 

• Identify potential risks, manage escalation paths, and drive resolution to maintain momentum and delivery confidence. 

• Maintain project and planning materials, including program plans, timelines, status and delivery trackers, and deliverables lists.  

• Support forward planning by ensuring work begins with appropriate lead time, resourcing, stakeholder alignment, and readiness planning. 

2 |  Product Launch Execution & Logistics 

• Drive the operationalization and adoption of launch execution processes, helping ensure key steps, ownership, dependencies, and handoffs are clear and consistently understood. 

• Serve as a cross-functional connector for Marketing across Product, Ecomm, Business Planning, Training, and Customer Support. 

• Lead planning and forecasting for marketing localizations, improving process efficiency, quality, and executional readiness across launch cycles. 

• Manage product sample, seeding, PR, and review-unit ordering workflows for Marketing by partnering with Product, Supply Chain, and Demand Planning. 

3 | Campaign and Asset