Expert International Media Strategy (m/f/d)

Your Tasks

• Create international media strategies and annual plans across all media channels (e.g., TV, Radio, Print, OoH, Display, Video, Social Media, Performance Marketing)
• Leverage insights from marketing mix modelling and analytics tools to make data driven decisions for media planning
• Consult marketing teams and directors of country organizations on all aspects of media strategy and planning
• Enable best practice exchange / knowledge sharing across markets
• Close collaboration with internal stakeholders: Brand and Campaign Management, Media Buying, Category Management, Marketing Analytics, Digital Experts
• Plan promotional activites in direct cooperation with industrial partners in the consumer electronics industry
• Tactical campaign planning for brand and promotional campaigns
• Manage external media agencies and service providers

Your Profile

• Successfully completed studies in Business Administration, Marketing, Communication, or equivalent education
• Several years of professional experience in media planning on agency or client side in an international environment
• Excellent project management and time management skills
• Strong numerical understanding and excellent analytical and conceptual abilities
• Knowledge of online and offline media
• Experience in managing media agencies and service providers
• Knowledge of media mix modeling tools

About Us

As part of the holding company of the MediaMarktSaturn Retail Group, the International Media division coordinates media activities across countries and manages them centrally.
The department is responsible for developing the global media strategy, setting up a framework for international management and cooperating with the media agency networks, international partners and advertising platforms.

 

The team works very closely with the media teams in the countries as well as with the data, analytics and technology teams and is the internal and external hub for all media issues in both the traditional and digital areas.

Additional Benefits

Job Infos

​Location: Ingolstadt

MediaMarktSaturn Retail Group

Department: HQ - Marketing & Communication

Entrylevel: Professional Level

Type of Employement: Full Time

Working Hours: 37.5

Persona: Job Requisition HQ Employee

Recruiter: Lina Ebert 

Recruiter: Lina Ebert