Vice President, Product Marketing

Who We Are

Machinify is a leading healthcare intelligence company with expertise across the payment continuum, delivering unmatched value, transparency, and efficiency to health plan clients across the country. Deployed by over 60 health plans, including many of the top 20, and representing more than 160 million lives, Machinify brings together a fully configurable and content-rich, AI-powered platform along with best-in-class expertise. We’re constantly reimagining what’s possible in our industry, creating disruptively simple, powerfully clear ways to maximize financial outcomes and drive down healthcare costs.

Location:  This role is full remote
 

About the Opportunity

We are seeking a visionary Vice President of Product Marketing to lead the strategic evolution of our product marketing function. This role will drive the transition from services-based offerings to a unified, scalable platform model, while accelerating revenue growth, expanding market reach, and positioning Machinify as a thought leader in AI for healthcare.
 

Key Responsibilities:
 

Platform Transformation Leadership

• Spearhead the shift to a platform-centric model, aligning product, engineering, and GTM teams.
• Define and execute platform-level messaging and positioning to support Machinify’s tech-first evolution.
• Build a scalable product marketing function to support high-growth targets.

Revenue Acceleration & Market Expansion

• Develop vertical-specific GTM strategies and expand into new payer segments.
• Partner with Sales and Finance to build predictive models for upsell/cross-sell and optimize pricing strategies.
• Refine packaging and pricing to support revenue growth initiatives.

AI Thought Leadership 

• Position Machinify as a thought leader by supporting speaking engagements, PR initiatives, etc.
• Ensure Machinify is properly represented at industry events, webinars, and media engagements.
• Collaborate with Product and Data Science to translate complex AI innovations into compelling narratives.
   

Customer Intelligence & Lifecycle Marketing

• Build a robust customer intelligence framework integrating feedback from client success, support, and analytics.
• Launch lifecycle marketing programs to increase retention and customer lifetime value.
• Develop customer personas and journey maps to enhance engagement.

Operational Excellence & Scalability

• Establish scalable processes for product launch readiness, including playbooks, enablement kits, and dashboards.

• Implement agile marketing operations to support rapid iteration and responsiveness to market shifts.

Cross-Functional Collaboration

• Align closely with Product, Sales, Engineering, and Customer Success to ensure cohesive messaging and execution.
• Lead workshops and training sessions to empower internal teams with product knowledge and positioning.

Team Development & Culture Building

• Recruit, mentor, and grow a high-performing product marketing team with deep healthcare and AI expertise.
• Foster a culture of experimentation, data-driven decision-making, and cross-functional collaboration.

Requirements:

Education:

• Bachelor’s degree in Marketing, Business, Healthcare, or a related field.
• MBA or advanced degree preferred.

Experience:

• Minimum of 7-10 years of experience in product marketing, preferably within the healthcare technology sector or related industries.
• Proven track record in building and leading product marketing teams, particularly in high-growth environments.
• Experience in transitioning organizations from services-based offerings to platform-centric models.

Skills:

• Strategic Thinking: A