Associate Manager, Media Strategy, Paramount+

#WeAreParamount on a mission to unleash the power of content… you in?
We’ve got the brands, we’ve got the stars, and we’ve got the power to achieve our mission to entertain the planet – now all we’re missing is…YOU! Becoming a part of Paramount means joining a team that values authenticity and embraces inclusion for all. We are searching for individuals who not only recognize the power of content but also enjoy a touch of fun and uniqueness. Together, we co-create moments that matter – both for our audiences and our employees. You fuel our culture of purpose, passion, and collaboration. We’re in this together.

 

Overview:
Paramount+ is seeking an Associate Manager, Media Strategy to join its dynamic streaming media team! As the central hub for all paid media efforts, this team leads service-sell campaigns, annual media partnerships, first-to-market executions, and both on-device and performance media strategies. It also serves as a strategic connector between studio media teams handling paid campaigns for original series and films. 

 

In this role, you’ll be a key member of the Performance Media pod, focused on driving subscriber acquisition and growth through paid digital channels. You’ll support the planning and execution of campaigns crafted to attract new audiences to Paramount+, working across platforms like digital, social, and search. 

 

This position reports to the Marketing Manager, Media Strategy. If you're passionate about performance marketing and ready to make an impact in the streaming space, we’d love to hear from you. Apply now and join us!

Responsibilities:

• Collaborate with cross-functional teams to strategize and execute paid media campaigns that drive Paramount+ subscriber acquisition and growth across direct-to-consumer online channels, including Digital, Social, and Search
• Handle the creative delivery process for performance media, with a focus on maintaining accurate specifications within the Paramount+ internal database
• Support the management of the relationship with an external partner for dynamic creative optimization
• Traffic performance media assets to ensure timely and successful campaign execution and launch
• Partner closely with project management and design teams to ensure creatives are optimized for performance and delivered on schedule
• Share campaign performance reports and recaps with the broader team, highlighting key findings and actionable recommendations to drive growth
• Assist in the monthly budget reconciliation process for performance media campaigns, ensuring accuracy and alignment with financial objectives

Basic Qualifications:

• Bachelor’s Degree
• 2+ years of experience managing paid media campaigns
• Strong communication skills with the ability to build and maintain collaborative relationships
• A data-driven approach to marketing, with experience analyzing performance results and turning insights into actionable strategies
• Experience in project management tools like JIRA and Airtable
• Experience in digital subscription services and/or e-commerce

Additional Qualifications:

• Passion and enthusiasm for entertainment content
• Prior experience at an ad agency
• Proven ability to multitask and adapt in a fast-paced, dynamic environment
• A curious mindset with a willingness to ask questions, explore new ideas, and contribute proactively

 

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

 

ADDITIONAL INFORMATION

 

 

Hiring Salary Range: $48,000.00 - 80,000.00. 

 

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geo