Principal Campaign Marketing Manager, Public Sector (Remote)

Company Overview

ID.me simplifies how people securely prove and share their identity online. The company empowers people to control their data through a portable and trusted login, which means they don’t need to create a new password when visiting sites that have the ID.me button.

The COVID-19 pandemic accelerated digital migration for many critical services. Those services require a trusted identity to safeguard against fraud and help ensure people are who they claim to be. With ID.me, login and identity credentials move with people, which can reduce the time and frustration of having to verify at multiple sites and set up multiple passwords.

ID.me is a credential service provider compliant with federal standards for digital identity verification. 

In addition to helping people control their credentials and data, the company’s “No Identity Left Behind” initiative strives to expand access and inclusion for all people. The company offers multiple pathways to verification – online self-serve, live video chat agents, and in person. ID.me is passionate about building a robust identity network that does not compromise access for traditionally underserved groups.

ID.me is a leading identity verification platform that is revolutionizing the way individuals prove their identity online. With the ever-increasing importance of secure digital identities, ID.me has emerged as a trusted and innovative solution provider, offering a seamless and reliable verification process. As more industries and organizations embrace digital transformation, the market opportunity for ID.me is incredible. With a rapidly growing customer base and partnerships with major brands, ID.me is well-positioned to capitalize on the expanding demand for secure and frictionless identity solutions. Join our team as a Principal Campaign Marketing Manager for the Public Sector and be part of an exciting journey to shape the future of digital identity and drive meaningful impact on a global scale

We are looking for an experienced Principal Campaign Marketing Manager who is adept at running successful Account-Based Marketing (ABM) programs. The ideal candidate will drive demand generation initiatives, design and execute ABM campaigns, and play a crucial role in growing our customer base.

Key Responsibilities:

• Develop and implement ABM strategies to target key accounts and drive demand.
• Collaborate with sales, marketing, and product teams to create personalized marketing campaigns for target accounts.
• Use data and analytics to evaluate the effectiveness of ABM programs, optimizing as needed.
• Lead demand generation efforts including content marketing, paid advertising, SEO/SEM, and events.
• Manage lead generation, nurture, and conversion strategies to meet sales and marketing goals.
• Monitor and report on campaign performance and provide actionable insights.

 

Qualifications:

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years of experience in demand generation or B2B marketing, with a specific focus on ABM.
• Proven track record of designing and implementing successful ABM campaigns.
• Proficient with marketing automation and CRM tools.
• Strong analytical skills with experience in marketing analytics and reporting.
• Excellent written and verbal communication skills.
• Self-motivated, highly organized, and able to manage multiple projects simultaneously.

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ID.me maintains a work environment free from discrimination, where employees are treated with dignity and respect. All ID.me employees share in the responsibility for fulfilling our commitment to equal employment opportunity. ID.me does not discriminate against any employee or applicant on the basis of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. ID.me adheres to these principles in all aspects of employment, including recruitment, hiring, training, compensation, promotion, benefits, social and recreational programs, and discipline. In addition, ID.me's policy is to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations and ordinances where a particular employee works. Upon request we will provide you with more information about such accommodations.

Please review our Privacy Policy, including our CCPA policy, at id.me/privacy. If you provide ID.me with any personally ident