Senior Manager, Growth Marketing (Search)

<p data-start="361" data-end="373"><strong data-start="361" data-end="373">Overview</strong></p> <p>At Brooklinen, we believe in creating a home that feels like you—and that same philosophy extends to how customers discover us.</p> <p>We’re looking for a Senior Manager, Growth Marketing (Search) to lead one of our most impactful growth channels, shaping how customers find and engage with Brooklinen across paid and organic search. This is a high-impact role, with meaningful ownership over performance and a direct line to how we drive efficient, scalable growth.</p> <p>Reporting to our Director of Growth Marketing, you’ll own our search ecosystem end-to-end—leading strategy and execution across Paid Search and SEO and ensuring Search programming has a meaningful business impact. You’ll also bring a clear, trusted voice to how performance is understood across the business. You’ll manage and develop one direct report, setting a strong example through how you operate and supporting clear ownership and execution across the channel.</p> <p data-start="962" data-end="980"><strong data-start="962" data-end="980">What You’ll Do</strong></p> <p>Search Strategy &amp; Channel Ownership</p> <ul> <li>Lead Paid Search and SEO/GEO as core drivers of customer growth</li> <li>Own the end-to-end strategy across Google and Microsoft Search, Shopping, and evolving discovery surfaces, including AI-driven and LLM-powered search experiences</li> <li>Identify and act on opportunities to improve efficiency, visibility, and overall contribution to the business</li> </ul> <p>Execution &amp; Optimization</p> <ul> <li>Oversee campaign structure and performance across Google Ads and Microsoft Ads, including Search, Shopping, and Performance Max</li> <li>Guide keyword strategy, bidding, audience segmentation, and creative testing</li> <li>Lead SEO across on-page and content initiatives, and partner closely with eCommerce, Product, and Engineering to identify and advance technical SEO opportunities</li> </ul> <p>Measurement &amp; Performance Insight</p> <ul> <li>Partner with Analytics to evolve our measurement approach, utilizing multi-touch attribution and media mix modeling to assess and optimize program performance</li> <li>Translate performance data into clear, actionable insights</li> <li>Build a clear, consistent narrative around channel performance and opportunity</li> </ul> <p>Team Leadership</p> <ul> <li>Manage and mentor one direct report, setting a high bar for ownership and execution</li> <li>Serve as a strong model for the team—bringing curiosity, rigor, and follow-through</li>