Senior Data Scientist - CLV & Personalisation

<div class="content-intro"><p><strong>Why Sony Interactive Entertainment?</strong></p> <p>Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.</p></div><p><span data-contrast="none">At PlayStation, Data Science plays a critical role in shaping how we invest in, retain, and delight our global player base. The </span><strong><span data-contrast="none">CLV & Personalisation team</span></strong><span data-contrast="none"> focuses on understanding player behaviour and driving more effective engagement across the player lifecycle — from acquisition and onboarding through to retention, monetisation, and long-term value.</span><span data-ccp-props="{"201341983":0,"335559738":240,"335559739":240,"335559740":240}"> </span></p> <p><span data-contrast="none">As a </span><strong><span data-contrast="none">Senior Data Scientist</span></strong><span data-contrast="none">, you will drive the development of advanced modelling and analytical approaches that influence key commercial and product decisions at scale and are evaluated based on their impact on commercial outcomes. You will work on complex and often ambiguous problems, helping define how we measure player value and how we deliver more personalised player experiences.</span><span data-ccp-props="{"201341983":0,"335559738":240,"335559739":240,"335559740":240}"> </span></p> <p><span data-contrast="none">This role combines deep hands-on modelling with ownership of problem definition, approach, and impact. You will work with a high degree of autonomy across ambiguous problem spaces, shaping how data informs strategy and decision-making across the business.</span><span data-ccp-props="{"201341983":0,"335559738":240,"335559739":240,"335559740":240}"> </span></p> <p><strong&g