Associate Director, Events & Sponsorships Strategy - SLC Management
Sun LifeAbout the role
SLC Management is a growing global asset management firm providing innovative and diversified investment solutions to institutional investors. We are breaking new ground with a full spectrum of solutions for a growing institutional client base of more than 1400 organizations. Our history of organic and strategic growth reflects this commitment with over CA$387/US$286 billion in assets under management (AUM). As a subsidiary of Sun Life, we are aligned with one of the world’s leading financial services companies, and benefit from the stability and strength of that relationship.
We are a performance-driven organization with a deliberate focus on fostering a development-focused, inclusive culture revolving around our Core Values of being client obsessed, valuing each other, acting with speed and having an owner’s mindset. As part of our team, you play a role in fulfilling our purpose and making a difference. We offer a rewarding work environment that is filled with opportunity for growth where you will be empowered to meet the challenges of a highly competitive landscape.
Visit our website to learn more and for the most up to date AUM information.
SLC Management offers a mix of in-office and virtual work where our employees are empowered to do their best. Generally, employees are expected to work three or more days in-office each week with flexibility depending on their business, client and team needs.
Job Description:
Associate Director, Events & Sponsorships Strategy – SLC Management
What is in it for you:
Based in our Boston or Toronto office, the Associate Director, Events & Sponsorships Strategy is an energetic and results-oriented professional with a passion for creating impactful events that build our brand and drive business growth. Reporting to the Managing Director, Institutional Marketing, you will act as the team’s “events guru” – a role that encompasses not only execution and logistics, but also agenda and show-flow development, stakeholder management, and annual planning and budget administration.
This role is responsible for developing and executing a comprehensive events and sponsorship strategy across North America, leveraging our intellectual capital to create valuable experiences for our clients and stakeholders. As part of a vibrant marketing team supporting SLC Management's growth and brand-building initiatives, you'll have the opportunity to lead this key engagement channel and contribute significantly to our organization's success.
What you will do:
- Develop our annual event and sponsorship marketing strategy across North America in collaboration with marketing and business development stakeholders
- Research and evaluate paid media sponsorships based on our strategic plan and sales strategy
- Manage and execute a large portfolio of events, including 3rd party industry conferences, self-sponsored client and prospect events, and webinars
- Develop content in support of events execution and promotion: create strategic event agendas that showcase our firm's expertise and thought leadership, draft advertorial and social media copy
- Oversee event logistics, including venue selection, vendor management, and budget control
- Manage sponsorship opportunities, ensuring alignment with our brand and strategic objectives
- Work closely with key stakeholders at all levels of the organization to ensure event success
- Develop and implement post-event analysis to measure ROI and identify areas for improvement
- Stay current with industry trends and best practices in event management and sponsorship
What you need to succeed:
- Bachelor's degree in Marketing or related field
- 5+ years of experience in event management, preferably in the financial services or asset management industry
- Willingness to travel 25%, possibly more
- Proven track record of developing and executing successful event strategies
- Strong understanding of the asset management industry and current market trends
- Excellent project management skills with the ability to manage multiple events simultaneously
- Outstanding communication and interpersonal skills, with the ability to work effectively with stakeholders at all levels
- Creativity and innovation in event design and execution
- Proficiency in event management software and tools, including Cvent
- Ability to work in a fast-paced environment and meet tight deadlines
Preferred skills:
- Energetic and self-motivated
- Deadline-driven with excellent time management skills
- Excellent v
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