Sr. Manager, Enterprise Marketing

AEG Vision seeks a Senior Manager, Enterprise Marketing to lead company-wide creative and content initiatives that support patient acquisition, engagement, and retention across a national portfolio of eye care practices. This high-impact role oversees the development and execution of strategic creative campaigns, content frameworks, and brand storytelling that unify the enterprise and drive measurable business results.

This leader will serve as both a creative strategist and content authority, ensuring consistent tone, messaging, and visual identity across all touchpoints. They will manage quarterly promotional campaigns for all practices, collaborating closely with agencies, internal creative resources, and cross-functional teams (including operations, call center, field marketing, and analytics). In addition, they will maintain and evolve AEG Vision’s brand voice—developing guidelines, training materials, and creative assets that bring the brand to life at scale.

This role requires a unique blend of brand stewardship, project leadership, content strategy, and creative direction. Candidates should bring a proven track record of managing complex campaigns across channels, inspiring high-quality creative, and building systems that scale across decentralized, multi-brand environments.

Enterprise Marketing & Campaign Leadership

• Lead strategy, creative development, and execution of quarterly enterprise-wide promotional campaigns across all AEG Vision practices and brands.
• Manage campaign timelines, cross-functional collaboration, and agency output from concept through launch and performance analysis.
• Collaborate with operations, call center, field marketing, and analytics to ensure initiatives are aligned with business priorities and drive measurable outcomes.
• Oversee the development of control creative through external agencies, then guide execution and versioning with internal design resources.

Creative Direction & Brand Governance

• Serve as internal art director, overseeing all creative outputs for enterprise campaigns, retention programs, and brand storytelling efforts.
• Manage and mentor a Designer responsible for production, versioning, and practice-level customizations across brands.
• Provide clear briefs and actionable feedback to both internal and external creative contributors.
• Own and uphold brand standards across channels—including email, social, digital, in-store signage, print, and web.

Content Strategy & Brand Voice Leadership

• Lead content strategy across the patient journey—including acquisition, retention, education, and engagement.
• Write and edit high-impact marketing copy across platforms; review and approve all content for tone, accuracy, and brand alignment.
• Develop, maintain, and update AEG Vision’s tone of voice guidelines and messaging architecture.
• Drive brand voice education by building documentation and leading internal training sessions for cross-functional teams.
• Partner with social media, recall/retention, and agency partners to ensure messaging is consistent and conversion-oriented.

Cross-Functional Project Management

• Serve as project lead on complex enterprise initiatives involving multiple departments and external partners.
• Drive alignment across marketing, operations, analytics, and creative teams to ensure campaign success.
• Manage workstreams in project management platforms (e.g., Workfront), and help improve processes for workflow efficiency and accountability.

• Bachelor’s degree in marketing, communications, graphic design, or a related field.
• 7+ years of experience in content marketing, creative direction, or brand strategy within multi-location consumer, healthcare, or retail environments.
• Proven experience leading enterprise-level marketing campaigns and partnering with agencies and internal teams.
• Strong portfolio of content strategy, messaging development, and copywriting across marketing channels.
• Working knowledge of Adobe Creative Suite (especially InDesign, Illustrator, Photoshop) and the ability to make production-level edits when needed.
• Deep understanding of creative performance metrics and how brand and content contribute to marketing outcomes.
• Exceptional project management and cross-functional collaboration skills; experience using Workfront or similar tools is a plus.
• High initiative, creative problem-solving, and the ability to thrive in a fast-paced, matrixed environment.
• Experience with project management tools (e.g., Workfront, Monday.com, Trello) is a plus.