Senior Field Marketing Manager - NAE Corporate Events & NA - West Region

Menlo Security's mission is enabling the world to connect, communicate and collaborate securely without compromise. COVID-19 has made our mission all the more real. We support customers across various enterprises including Fortune 500 companies, 9/10 of the largest global banks and the Department of Defense.

The world has fundamentally changed. We are growing from 400 employees into the next phase of our journey, and we need passionate talent filled with empathy and agility. The right candidate for the job is ethical, hyper-organized, fanatical about seeing things through to completion, service-oriented, and humble enough to take feedback and coaching yet confident enough to provide feedback and coaching.

Menlo is well-funded for growth and our investors are second to none. They include Vista Equity Partners (“Vista”), General Catalyst, JPMC, American Express, HSBC, and Ericsson Ventures.

About This Role

Reporting to the NAE Field Marketing Leader, this position is a crucial role responsible for driving significant pipeline and revenue growth through two critical pillars: NAE Corporate Events and dedicated Regional Field Marketing for the North America West sales territory.

This is a broad position that combines high-level planning with hands-on project management. You will act as a strategic partner to the sales teams, leveraging the full breadth of Marketing resources to generate new prospects and advance existing opportunities. Your primary intent is to expand current customers and position the business for growth by entering new logos and market segments in a high-growth, agile technology environment.

Key Responsibilities

NAE Corporate Events (Approx. 50% Focus)

• Event Strategy & Execution: Develop and manage end-to-end marketing plans for major security conferences in North America and EMEA (e.g., RSA Conference, Black Hat, GISEC, InfoSecurity Europe, Gartner(s)). This includes pre-show promotion, on-site activation, and post-show follow-up.

• VIP Event Management: Plan and execute exclusive Customer and Partner Advisory Board events, managing all logistics and ensuring measurable strategic outcomes.

• Strategic Alignment: Collaborate closely with Sales and Product teams to define event objectives, messaging, content, and VIP 1:1 meeting logistics to ensure a strong ROI.

• Logistics & Vendor Management: Oversee all event logistics, including contract negotiation, booth design, vendor coordination, collateral development, and promotional activities.

NA West Field Marketing (Approx. 50% Focus)

• Regional GTM Strategy: Develop and execute a comprehensive, data-driven marketing plan and go-to-market strategy tailored to the specific needs and sales objectives of the North America West region.

• Pipeline Generation Programs: Lead the development and execution of tailored regional programs, including webinars, events, and targeted Account-Based Marketing (ABM) campaigns to meet regional pipeline goals.

• Sales Partnership: Work as a strategic partner to the North America West sales team to understand their priorities, providing agile marketing initiatives that directly support their quota attainment.

• Integrated Campaigns: Partner across the organisation with sales, product marketing, corporate marketing, and demand generation teams to ensure integrated campaigns and consistent, high-impact messaging.

Performance & Measurement

• Success Metrics: Measure success by reporting on leads generated, contribution to sales pipeline, and revenue growth attributed to both the corporate events and regional marketing programs.

• Budget Ownership: Responsible for comprehensive budget management and marketing planning for all assigned programs.

• Content Development: Develop compelling marketing content (e.g., emails, landing pages, social media posts, presentations) to support all conference and regional programs.

Skills and Requirements

• Experience: At least 5+ years of successful experience i