Biddable Account Manager, Programmatic

ROLE OVERVIEW

A genuinely different marketing and media agency. Our Performance Reinvented approach drives growth for brands in a world where there are no funnels, brand and performance are united and analytics leads the way.

We’re rooted in our performance heritage, and we bring that mindset to everything we do: brand planning, strategy, integrated media, social, creative, and data. We’re passionate about partnering with clients on their journey towards incrementality-centric marketing with strategic consulting, analytics and smart tools in support.

The result is cutting-edge digital marketing that drives real business impact, supported by a network of over 2,500 independent consultants helping us to deliver work in over 120 markets and 60+ languages.

Located in the heart of SoHo, our New York office is home to a group of 100+ highly-skilled marketers, passionate about driving innovation and delivering great work for clients. With a rapidly expanding team and client portfolio, Croud New York offers hands-on experience working with some of the world's leading brands across every industry sector.

Find out more about Croud NY here!

We are looking for an intelligent, ambitious, creative thinker and rising Programmatic Account Manager, who is passionate about delivering for clients and developing the skills of their team and themselves in the programmatic ecosystem.

This Account Manager will support the team by planning, launching, and measuring display, video, connected TV, audio, and rich media campaigns from start to finish across Display & Video 360, Campaign Manager, and a variety of additional platforms.

ROLE OVERVIEW

The successful candidate will be keen to learn, want to strive for success and have a desire to question everything. An analytical mind-set coupled with a creative flair is a must for this role along with the willingness to take a risk.

You will be responsible for the effective implementation of client account development plans (ADPs) in order to achieve client’s annual business objectives and targets.

The role will be dedicated to driving display performance through the day-to-day management and effective implementation of client’s display strategy. Primarily through DV360, but including opportunities with other tech partners.

The role will drive and implement the recommendations of the Programmatic Director, and will play a vital part in defining and supporting Programmatic best practice through working closely with the Croudie network (community).

RESPONSIBILITIES

The Programmatic Manager will report directly to a Senior Programmatic Account Manager and will own a number of client tasks, including campaign planning, set up, reporting, and measurement from start to finish. Responsibilities will include, but are not limited to:

Account Management & Strategy

• Delivering day-to-day implementation of Programmatic Display and Video campaigns across key clients within the channel team
• Overseeing project planning and budget management for accounts you manage
• Learning about client businesses, industries, and their marketing plans to provide the best possible strategic guidance on digital media
• Aligning your media strategies with client business and marketing goals
• Understanding what performance is for clients, create performance forecasts and proactively run client planning sessions
• Ensuring client accounts follow Programmatic and Display best practice and that hygiene factors are monitored and managed accordingly
• Staying informed on the latest developments in the space and ensure clients are staying up-to-date
• Playing active role in defining Display best practice and scalable processes
• Assuming responsibility for day-to-day client budget management
• Advocating the client’s Programmatic strategy and support members of the team where required
• Providing campaign reporting and measurement of the effectiveness of campaigns
• Ensuring client’s reports are delivered on-time and accurately
• Completing any ad hoc reports or duties as required by the business’ needs

Operational Development

• Working with cross-functional teams to maintain a best-in-class product offering across our paid search and social management
• Leading the development of best practices and processes; build institutional knowledge of key functions
• Building relationships with Croud global teams, understand best practices, process and ways of worki