Senior Manager, Social Marketing-Fenty Beauty

ABOUT KENDO

 

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton, the world’s largest luxury group. A play on the words “can do”, Kendo has become the hub of creativity and next generation beauty product development for global Sephora channels and selective retailers outside of Sephora.

Through original development, collaborations and acquisitions the Kendo stable of brands will always be creative, inspiring and innovative. A dynamic engine of speed, expertise and market-savvy, the Kendo team continues to redefine the beauty industry through great product, great storytelling, great retail and direct-to-consumer partnerships. This shows up in everything we do and in what we stand for:

• “Can Do” Spirit: We work together to make our wildest dreams a reality: As entrepreneurs, we embrace optimism and find creative ways to reach our goals
• Advocacy, Diversity, and Inclusion: We recognize and celebrate the full spectrum of personal identities. We create safe spaces so everyone’s voice is heard. We listen with humility and act with courage.
• Storytelling: We tell authentic stories like no, one else. It’s our key to inspire trust and build relationships, rallying, our people, partners, and consumers around our brands.
• Resilience: We embrace challenges as opportunities. Change is ever- constant, and agility is our strength.
• Product Excellence: We put the consumers first: We constantly raise the bar to create products of the highest quality that everyone just has to have.

 

The salary range for this position is $124,000 - $150,000 per year based upon a San Francisco location. Offered salary is dependent upon experience and location. Kendo Total Rewards offerings also include an annual bonus and a comprehensive benefits package including: medical, dental and vision insurance, flex paid time off program, parental leave, employee discount/perks, a retirement plan with employer contributions, Summer Fridays, opportunity to work from anywhere for two weeks during the calendar year and December wellness/shutdown week for applicable positions.

 

Kendo brands currently includes: Fenty Beauty, Fenty Skin, Fenty Eau de Parfum, Fenty Hair, Ole Henriksen, Lip Lab.

 

Position Summary:  Passionate about building community across all platforms?  Have direct experience growth-hacking YouTube and Pinterest?  Come join the social media dream team!

 

We are seeking a dynamic and experienced Senior Social Marketing Manager to lead the development and execution of Fenty Beauty's social media strategy across YouTube, Pinterest, and community across all platforms. You will be responsible for creating a social playbook for our branded social channels (specifically YouTube and Pinterest), driving brand awareness, building customer engagement and loyalty, and supporting business goals. You will stay ahead of the curve in the ever-evolving world of social media. 

This role will be dedicated to cross-brand channels including Pinterest, YouTube, and Instagram Broadcast.  Additionally, you will lead our community management strategy across all platforms.

 

Responsibilities:

• Lead the development of Fenty Beauty's social media strategy and create a blueprint for how Fenty Beauty's branded social channels express the brand and support business goals.  Write the playbook for YouTube and Pinterest.
• Own and implement our community management strategy: Drive brand awareness and introduce Fenty Beauty to new audiences while building engagement and loyalty to our overall customer base via reactive and proactive community engagement.
• Define the role of Pinterest and YouTube
• Lead social strategy for key marketing campaigns: Lead the development and execution of best-in-class organic social strategy across all platforms, including platform strategy, content strategy, community management, campaign planning, and social calendars.
• Work closely with global partners to make Fenty Beauty a global brand on owned and retailer social channels.
• Create, deliver, and continuously evolve the 'global brand social playbook.'
• Employ a test, learn, scale strategic mindset to optimize owned social.
• Identify and proactively pursue social innovation across reporting, content, and strategy.
• Partner with e-commerce and retail marketing teams to support direct sales-driving initiatives.
• Manage the annual organic social budget, forecasting, planning, and tracking.
• Be a strategic thought partner cross-functionally with Creative, Brand Management, eComm, and international teams.
• Share best practices, general guidance, and the implications of plat