Senior Analyst, Spend Treatments (MYCA Web & Mobile)

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career.

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.

How will you make an impact in this role?

The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day.

The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The Digital Customer Growth team, within the US Consumer Marketing Group, is responsible for driving incremental revenue and Card member engagement through customer-centric strategies across proven Spend & Lend driving treatments in Amex proprietary Digital channels.

Responsibilities:

• Owning end to end strategy and execution of MYCA web and mobile campaigns for Gold Card Spend treatments (Upgrade, Cross-Sell, and Supp), including creative development, placement strategy, and test design, with a laser focus on achieving or beating forecasted results

• Using reporting tools to track performance by pulling data, developing insights, and sharing a path forward based on findings

• Working as marketing lead alongside an agile marketing scrum team to efficiently conceptualize, develop, analyze, and iterate on various A/B tests

• Partnering with reporting and analytics teams to understand channel performance, translate data into insights, and optimize accordingly

• Leading channel forecasts, monthly reporting/commentary, and R&O process across, and with the support of, the broader team

• Proactively identifying new opportunities to optimize within the channel; working in close partnership with the broader Customer Growth Team, EDDS, Data Science, Analytics, Customer PZN, PZN Ops, CMET, GCS Marketing, and others

Minimum Qualifications

• Bachelor’s degree or equivalent work experience preferred 

   

• 1-2 years of relevant experience in a marketing, analytics, or communications-based role

• Solution-oriented mindset with ability to troubleshoot and problem solve issues across various MarTech systems & teams

• Strong Excel knowledge with robust analytical skill set to be able to identify trends in data and translate them into insights

• Clear communicator who can articulate treatment performance to peers and leadership in both written and verbal channels

• Strong organizational skills and high attention to detail in a fast-paced, performance-driven environment

• Collaborator with a positive attitude and strong relationship management skills, including the ability to influence cross-functional stakeholders

• Curious attitude with a will to learn and connect the dots between their work and the larger enterprise strategy

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