Manager, Competitive Intelligence

Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally.  As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands. 

Job Description

Organizational

The Zenith Competitive Intelligence Team provides advertising intelligence that yields insights resulting in a marketplace advantage for Zenith’s clientbase.  Our goal is to daily deliver the most accurate, most timely and most granular competitive media spending reports & analysis in our client’s categories. 

Individual

The position of the Competitive Intelligence Supervisor is to act as the primary contact for competitive media requests and workflow. The Supervisor has a strong knowledge of the market & industry trends and will assume a leadership position on the clients’ business needs/concerns.  The Supervisor is an intricate component to the Competitive team with strong teamwork and delegation skills.  The Supervisor will report to the SVP - Competitive Intelligence and/or the Associate Director of Competitive Intelligence. 

Responsibilities:

Individual

• Lead the development of imaginative reports based on understanding of our clients businesses.
• Ability to think and write in a logical flow; competently present and defend analysis daily.
• Proficient in Excel and PowerPoint; open and able to learn new software and innovative ways of using old software.
• Proficient writing and public speaking skills.
• Willing to work with others as well as be a self-sufficient

Organizational

• Can write and present research analysis and understand media plans.
• Communicate with clients, and other agency departments
• Foster internal/agency communications and relationships.
• Establish vendor relationships.

Team

• Train competitive assistants in a variety of required systems and processes.
• Encourage creativity and pro-activity of competitive team.
• Supervise work flow to guarantee timely delivery of projects.

Qualifications

• 3-4 years of experience in media research, planning, strategy, or account management.
• Agency experience not necessary but would be a plus.
• Proficient across all channels (print, TV, radio, interactive, OOH).
• Have solid command of industry research and trends.
• Organized, detail oriented.  Expects excellence and accuracy.
• Familiar with Vivvix or Pathmatics.