Senior Partner Marketing Manager

Senior Partner Marketing Manager
Amsterdam | Copenhagen | London

Puzzel: The Low-Down 🔍

Puzzel is a leading provider of cloud-based contact centre solutions, empowering businesses to deliver exceptional customer service. Our platform combines omnichannel contact centre, workforce management, and AI-driven analytics to optimize customer interactions and operational efficiency.

With 25 years’ experience since our foundation in Norway, we’re already #1 in the Nordics; growing rapidly in the UK and we are already seeing some great success in the Netherlands since opening the entity in mid-2024, but our ambition is to become the clear European market-leader in the coming years 🚀

About the role 🏡💻

We are hiring a Senior Partner Marketing Manager to own partner acquisition and partner-led demand generation across our key European markets. This is a brand new role.

You will design and run campaigns to recruit high-quality partners and build joint campaigns with system integrators, telco partners, resellers and technology partners that create measurable pipeline for Puzzel.

This is a hands-on, high-visibility role reporting into VP Revenue Marketing and working closely with Partnerships, Sales and Product Marketing.

Partner Acquisition

• Design and run multi-channel campaigns to attract and recruit new partners (lead generation, outbound, events, content and PR).
• Build partner persona and qualification criteria, and develop an outreach/playbook to convert target partners into sales-ready partners.

Partner-Led Demand Generation

• Own joint go-to-market campaigns with existing partners; co-branded content, webinars, account-based campaigns, field teams and events; to generate net new opportunities for Puzzel.
• Create scalable campaign packages (campaign briefs, assets, email programmes, paid media blueprints and enablement kits) so partners can launch quickly and consistently.
• Establish measurement frameworks and dashboards for partner campaign ROI, pipeline contribution and partner health; iterate to improve conversion and qualification.
• Train and enable Channel Sales Executives and local sales to run joint campaigns, and act as the primary marketing contact for strategic partners.
• Manage marketing development funds (MDF) and track ROI on partner-led initiatives.

Cross-Functional Leadership

• Coordinate content, digital, product marketing, sales enablement and demand teams to deliver end-to-end partner campaigns.
• Represent marketing in partner review meetings; help translate partner feedback into improvements in partner programs and go-to-market approaches.
• Own partner marketing budget planning and optimisation.

The must haves 💪

• 5+ years’ partner/channel marketing experience in B2B SaaS, with demonstrable success recruiting partners and running joint campaigns that generated measurable pipeline.
• Strong commercial mindset: experience setting and owning partner-sourced pipeline targets, and improving partner qualification and conversion. (Puzzel’s sales analysis shows partner qualification is a key area to improve to increase partner wins.)
• Proven ability to design repeatable, scalable partner programs and campaign packages that partners can activate with minimal lift.
• Excellent programme management and project delivery skills; balancing long-term partner development with tactical campaign execution.
• Strong stakeholder skills: experience working with Partnerships, Sales, Product Marketing and external partners. Comfortable presenting to senior stakeholders and partner execs.
• Practical marketer: experience producing/opining on content, demand gen, paid media, events and enablement collateral.
• Fluent English; additional European languages an advantage. Willingness to travel across the region.

The nice to haves ➕➕➕

• Experience with partner relationship management