Director, Analyst Relations & Influencer Marketing

GTT is a leading networking and security-as-a-service provider for multinational organizations, connecting people and machines to data and applications — anywhere in the world. We serve thousands of organizations, bringing together the right people, partners and technology to reduce the burden on IT teams and solve the most pressing networking and security challenges. Built on our top-ranked global Tier 1 network, the GTT Envision platform provides visibility, insights, orchestration and control, enabling customers with consumable solutions to achieve business missions and meet ongoing demand when, where and how needed. Our portfolio includes SASE, SD-WAN, security, internet, voice and other connectivity options, complemented by a suite of professional services and exceptional sales and support teams in local markets around the globe. We partner with our customers to deliver Greater Technology Together. www.gtt.net.

Role Summary:

The Director, Analyst Relations & Influencer Marketing is a key member of the marketing leadership team and will provide analyst relations and influencer marketing leadership.   The analyst relations leader must be a strategist and an orchestrator, ensuring that all relevant internal (executives, stakeholders and so on) and external (industry analysts) collaborate on and execute in alignment with the analyst relations strategy, as well as internal and external initiatives.

As the central point of contact for Analyst Relations and Influencer Marketing, this role focuses on informing and creating a positive impact on analysts as well as leading the effort to achieve the most positive ratings and reviews in analyst studies, and being an in-house expert on analyst perspectives as a resource for cross functional teams including Corporate Marketing, Product Management, Product Marketing and executive management. Key to this role is the development of strong relationships with key analysts and influencers who are influential in customer buying decisions.
 

Job Scope/Supervision:

The Director will partner with product, strategy, and sales operations teams. The role will work with systems on the development of the Data Lake and Tableau tool kits to support the needs of the business from a marketing and customer analytics perspective. 

Collaborates with stakeholders on reporting and analytical requests using variety of tools to create and measure performance & impact of Marketing’s programs, channels & campaigns. Through data & insights, the role works with Marketing, product, and sales leaders to establish performance benchmarks, campaign targets & recommendations of where to target for greatest impact.

The role will also interact and support the CX team in the ongoing turning of our Predictive Analytics model.; develop Predictive Analytics models for retention and upsell programs. In the future, this role will hire and lead a team of analysts.

Duties and Responsibilities:

• Build and oversee the end-to-end execution of the analyst relations strategy, and corresponding programs and initiatives.
• Lead a team of Analyst Relations managers.
• Effective communication of vision, strategy, product direction, customer success and competitive position to all internal and external stakeholders .
• Develop and manage strong relationships and interactions with top-tier industry analysts.
• Develop and manage strong and trusted relationships with key subject matter experts across the full portfolio of offerings.
• Create and execute an Analyst Relations strategic plans including a steady cadence of analyst inquiries and briefings, and research reports to showcase the company's business and product strategy and innovations, as well as market leadership position.
• Consume, distill and communicate relevant analyst firm research including delivery of actionable recommendations to key internal stakeholders.
• Regularly assess the effectiveness of OpenText’s analyst relationships; develop strategies for on-boarding analysts new to the company and for increasing the strength of existing analyst relationships.
• Manage budget, contracts, tools, etc. for the function.
• Negotiate, secure, and manage contracts and related services ensuring they support both strategic and tactical, near term and future requirements. Ensure that contracted services are fully utilized.

Required Experience/Qualifications:

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