Senior Account Executive - Healthcare PR - Open to U.S. Locations

Senior Account Executive - Healthcare PR - Open to U.S. Locations

(Open to Various U.S. Locations)

The Role:

We are looking for a Senior Account Executive to join our best-in-class Healthcare team. This Senior Account Executive can work from just about ANY U.S. LOCATION and will take on mid-level responsibilities and help to establish the strategic vision for a number of client initiatives.

You will be managing day-to-day client activities across a variety of programming and be comfortable with and interested in integrated communications: digital and social programming, traditional media, paid media and internal communications. You will be a core member of our team, leading and managing your own projects and work streams. This is an opportunity to draft strategic materials for clients, generate creative ideas, manage projects, think both strategically and tactically and have an impact in our Healthcare team.

We are in need of someone who understands the healthcare space and has a passion for working with healthcare clients.

What you’ll do as you move with us:

• Develop knowledge of client verticals, business goals and overall competitive landscape through trade publications and desktop research
• Write and edit integrated materials including pitch letters, news releases, social and digital content, blogs, backgrounders, fact sheets, bios
• Create and maintain media lists, handle routine media inquiries and pitch client messaging
• Monitor several outlets a day and be able to differentiate between what is newsworthy to give constructive and well-thought-out client recommendations
• Develop a vast knowledge of the media that influences your client’s customers while building relationships with key media outlets
• Develop relationships with external audiences (media, third-party constituencies, etc.) to pitch and convey client stories
• Secure media interviews and coordinate specific events and promotions for clients
• Be comfortable with digital media tools and metrics and utilize social networking formats to reach specific audiences
• Interface with clients, respond effectively to client questions and contribute in client meetings all under the supervision of senior managers
• Assist in account administration duties such as billing and activity reports

Experience that contributes to your success:

• 2-4 years of communications experience within a PR agency preferred
• Healthcare PR experience
• Experience and/or interest in the pharmaceutical industry
• Industry specific knowledge and be an ambassador for BCW in the healthcare field
• Passion for telling the client story and a proven track record of success positioning large clients with top tier media
• Strong writing and editing background
• Understanding of the integration of social media + traditional media
• Ability to take ownership of a program and work with autonomy
• Experience using media monitoring tools (Cision, Radian6, Gorkana, Vocus, etc.) is a plus
• Proficiency with Microsoft Word, PowerPoint and Excel as well as social media platforms (Facebook, Twitter, Pinterest, Instagram)
• Excellent written and verbal communications skills along with strong attention to detail
• Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups

Perks of working at BCW:

• Paid time off for vacation, sick and personal days, as well as Summer Fridays and a Flexible Holiday Policy with 9 paid holidays annually. We also offer paid time off for voting, jury duty, bereavement and school leave. In addition, our offices are closed for Winter Break between Christmas Eve and New Year’s Day.
• 12 weeks paid Parental Leave
• Wellness benefits including healthcare, vision, dental and pet insurance
• 401K Savings and Investment Plans
• Commuter benefits using pre-tax dollars per month to pay for eligible commuting & parking expenses
• Career growth opportunities through continued education, training & development courses, and BCW’s Career Pathing program.
• Employee Resource Groups that provide our employees the platform to network, build key leadership skills, gain greater visibility and access to senior leadership, have an impact at BCW and the outside community and accelerate their careers.
• More information on benefits can be found

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  Company

  BCW North America

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