Director, Demand Generation [M4 - M5]

Who we are

Our mission at Sourcegraph is to make it so that everyone can code, not just ~0.1% of the population. 

We are transforming how the world’s most important companies build software by industrializing development with AI. Today, most professional developers spend a disproportionate amount of time understanding code and performing repetitive, low-level tasks—leaving less time for innovation and meaningful impact.

We’re changing that. Sourcegraph brings AI-powered search and agents to the enterprise, helping teams automate the mundane and amplify what developers do best— solving hard problems and creating great products.

Here’s how we’re making a difference:

• Accelerating developers with AI agents that deliver insights and precision—enabling 5x faster test creation, 30% increase in merge requests, and saving 20 minutes per developer daily.
• Automating repetitive tasks, from remediating vulnerabilities (saving teams 1,000+ hours annually) to speeding up migrations that would take years to months. 
• Enabling innovation by addressing complex problems like automated bug triage, vulnerability detection, and AI-driven code reviews seamlessly integrated into workflows.

Trusted by 7/10 top software companies by market cap, 4/6 top US banks and many of the companies leading global innovation, like Stripe, Indeed, Tesla, and 1Password, and with $225M in funding from investors like a16z, Sequoia, and Redpoint, we are building the tools that will define the next era of enterprise software development.

If you’re passionate about solving the hardest problems in software and shaping the future of technology, join us. Let’s build something extraordinary together.

Hours & location

🌎 While we hire almost anywhere in the world, we have office hubs in select locations and expect this person to reside in San Francisco or Denver to be able to work from one of our office locations several days per week. 

Required locations:

• San Francisco, CA (Preferrable) 

We do not subscribe to “I do my best work when I work 40 hours a week.”  People we hire at Sourcegraph believe that building outstanding things means working very hard — smarter and more hours than the competition.

Why this job is exciting

We’re seeking a strategic, data-driven Demand Generation Director to own & drive our global acquisition strategy across all channels, including SEM, social, digital and direct marketing, events, web & more. You’re a creative Demand Gen expert with a track record of scaling pipeline at high-growth organizations by building trust and affinity with enterprise buyers. Collaborating closely with our sales, marketing, and product teams, you’ll build the development and execution of high performing campaigns and programs to increase brand awareness and scale new business pipeline. This person must have a knack for technical writing and editing and has even dabbled in coding themselves.

Responsibilities:

• Own performance against key metrics, including marketing qualified leads (App downloads, Cody downloads, MQLs, SAO, conversion rates, and cloud trial conversions)) and marketing sourced and influenced pipeline
• Partner with Product Marketing to launch exciting new products and features, and build out vertical marketing programs
• Collaborate closely with Sales on outbound and account-based strategy
• Own demand forecasting and campaign reporting, including detailed funnel data and campaign insights
• Manage the demand generation team and programs to budget, timelines, and goals (including hiring and management of teammates and agencies)

📅 Within one month, you will…

• Work with the CMO and Head of Sales to understand upcoming fiscal year strategies and objectives and quarterly OKRs
• Sync with Marketing and Sales Leadership on GTM strategy and plans to achieve quarterly goals.
• Meet with cross-functional teams to learn about our customers and use cases, and watch recorded sales calls to learn about our product and how we position it
• Immediately own and execute on pipeline development
• Dig into the data and assess channel and campaign performance
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