Chief Marketing Officer

About Child Mind Institute

We’re dedicated to transforming the lives of children and families struggling with mental health and learning disorders by giving them the help they need. We’ve become the leading independent nonprofit in children’s mental health by providing gold-standard evidence-based care, delivering educational resources to millions of families each year, training educators in underserved communities, and developing tomorrow’s breakthrough treatments. 

Position Details:

The Chief Marketing Officer (CMO) is responsible for developing and implementing a comprehensive marketing and communications strategy that strengthens brand identity, expands audience reach, and aligns marketing strategies with fundraising and revenue objectives. This role oversees brand reputation management, digital marketing, media relations, and content development, ensuring that messaging effectively reaches key stakeholders across multiple channels. 

The CMO will lead demand generation, donor acquisition, and go-to-market strategies, expanding the organization’s reach and impact on both national and global levels. Additionally, they will oversee data-driven marketing performance, budget management, and cross-departmental collaboration to optimize marketing effectiveness and drive sustainable growth. The CMO will be a key member of the executive leadership team, contributing to overall organizational strategy and decision-making.

Reporting to the President, this a full-time, exempt, hybrid position (minimum 4 days in officer per week) located in our Midtown, New York Headquarters.

You Will:

• Marketing Strategy: Develop and implement marketing strategies that encompass digital marketing, social media, public relations, and traditional marketing channels. Ensure all initiatives align with our goals. 
• Brand Identity & Reputation Management: Oversee and maintain brand consistency across all communications and marketing materials. Develop brand guidelines to safeguard our image and reputation. 
• Internal Communications: Oversee and contribute to our internal communications efforts, ensuring clear, consistent, and engaging messaging that aligns employees and stakeholders with important initiatives and organizational goals. 
• Demand Generation & Donor Acquisition: Develop and execute strategies to attract interest from corporations, consumers, and donors. Implement targeted donor acquisition initiatives to engage and expand the donor base. Evolve and enhance the donor experience across branded content platforms and digital assets. 
• Go-to-Market Strategy: Ensure our business-to-business and business-to-consumer initiatives effectively reach and engage the right audiences, promoting awareness and partnerships that support growth. 
• Global Strategy Support: Collaborate with international teams to promote marketing strategies and campaigns on a global scale, ensuring consistency and effectiveness across different regions. 
• Digital Marketing & Online Presence: Lead cross-channel digital marketing efforts, including website management, search engine optimization (SEO), search engine marketing (SEM), email marketing, content marketing, mobile marketing, and online advertising campaigns. Stay updated on new digital trends and technologies. 
• Content Development & Engagement: Oversee the creation of compelling and impactful marketing campaigns, including blog posts, videos, infographics, and other multimedia materials. Ensure content aligns with messaging and resonates with target audiences. ·
• Media Relations & Communications: Build, strengthen, and use relationships with media outlets, journalists, and influencers to achieve top media placements and drive increased coverage of CMI’s work and mission. Oversee a public relations agency to maximize an impactful communications strategy across major media channels. Develop crisis communication strategies to safeguard organizational reputation and ensure preparedness for potential PR challenges. 
• Analytics & Performance Measurement: Define and track success metrics for all marketing initiatives, ensuring data-driven decision-making and continuous optimization. ·
• Cross-Departmental Collaboration: Work closely with fundraising, finance, care, research, national, and global teams to ensure marketing initiatives support organizational goals. ·
• Budget & Financial Oversight: Manage marketing budgets with strong financial knowledge, ensuring cost-effectiv