Senior Manager, Cobrand Card Strategy & Operations

Company Overview

Fanatics is building a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with approximately 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, 2,500 athletes and celebrities, and 200 exclusive athletes; and over 2,000 retail locations, including its Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.

Achieving our goals requires strong collaboration and partnership between our teams and our internal stakeholders. To best support this, the person who accepts this role is expected to be on site, in office four days per week. To provide our employees with flexibility, we offer a unique benefit where employees at Fanatics' corporate entity can work remotely for up to four weeks per year, which can be taken in daily or weekly increments. 

 

The Role

Are you ready to shape the future of sports fan engagement on a global scale? Fanatics is building a leading global digital sports platform; with Fanatics Loyalty and the Fanatics cobranded credit card as the threads that connect fandom across the ecosystem. Our vision is to connect with sports fans across their digital journey, creating a sense of community and shared passion. We’re building an integrated, personalized, and immersive experience across all Fanatics businesses, igniting the power of sports to foster connections, inspire change, and drive community. We’re a team that values collaboration, creativity, and the power of sport to unite people worldwide. 

This role will report to the Director, Enterprise Loyalty Strategy & Operations and be responsible for the launch and ongoing management of the Fanatics cobranded credit card program to support the development of Fanatics’ Loyalty ecosystem. This individual will have a deep understanding of customer loyalty and the cobranded credit card space, while being passionate about relentlessly enhancing the fan experience 

 

What You'll Do:

• Lead and manage end-to-end launch strategy for the Fanatics cobranded credit card with focus on full-funnel integration to drive consistency and cohesion across customer touchpoints. 

• Scale and manage Fanatics cobranded credit card portfolio once live, to grow new customer acquisition, increased customer LTV and retention across all Fanatics platforms. 

• Partner closely with the Fanatics Commerce, Fanatics Sportsbook and Fanatics Collectibles teams to develop a compelling cobranded card value proposition that unlocks value across the Fanatics enterprise. 

• Drive program performance to achieve target metrics for new card applications and accounts 

• Manage channels across the Fanatics enterprise to drive acquisition offers and develop new digital and physical channels 

• Support development and deployment of a cobranded credit card roadmap for new initiatives, targeted towards high value customers to deliver on aggressive growth and retention goals over the next 1-3 years. 

• Bring to life the value of membership in the Fanatics cobranded credit card, bringing together our differentiated athlete relationships, sports assets, and our passionate fan base 

• Work within a matrixed, cross-functional team across multiple, highly complex projects focused on driving the quality of engagement amongst customers and prospects. 

• Work closely across other pillars of the Fanatics loyalty program and integrate into the new system. 

 

What We're Looking For:

• 7+ years experience in an internal strategy, consulting or project management function with a concentration in financial services, loyalty or membership 

• Strong knowledge of cobranded credit