Marketing Strategy Manager

This is a remote position

COMPANY OVERVIEW
AAPC (www.aapc.com) is the nation’s fast growing (and now largest) training, certification, and solutions association in healthcare supporting more than 300,000 members across health systems, hospitals, facilities, payers, and practices. Traditionally focusing on the needs of individual member needs, AAPC has recently expanded its enterprise growth efforts to meet the increasing demands of healthcare organizations, educational institutions and licensed instructors.

JOB POSTING

AAPC is seeking a Marketing Strategy Manager, responsible for executing the global, integrated B2B marketing plan for AAPC’s product lines. The role directly reports to our Vice President of Enterprise Growth Marketing and will play a critical role in AAPC’s enterprise business strategy & marketing leadership. We are seeking a highly motivated leader who will develop and execute the marketing plans and campaign strategies to achieve AAPC’s strategic growth initiatives in the enterprise space. This leader’s mission will be to partner with other B2B leaders within the organization to ensure close alignment of marketing plans to our increasingly complex enterprise growth needs.

This influential leader collaborates with our creative team to ensure compelling, timely and impactful campaign content is developed, delivered at the right time in the customer journey. This person will also work with our Director of Enterprise Marketing to ensure tracking, measurement and ROI of marketing investment is continually improved.

Our Marketing Strategy Manager will design and deliver strategic marketing campaigns based on qualitative and quantitative market research, existing campaign data, and competitive intelligence. This highly strategic role will leverage data and technology across various platforms to drive insights and enterprise sales growth. The best candidates will have a history of success in B2B, healthcare, tradeshow exhibiting, and digital marketing.

Responsibilities:

• Generate omni-channel campaigns (email, social, digital, etc.) to drive new leads, pipeline, and customers across B2B solutions and services. 
• Develop and execute strategies for expanding existing clients’ adoption of new products and services to, by creating value propositions, product briefs and sales support materials for our products, solutions and services based on target customers and user personas.
• Work closely with Sales teams to develop comprehensive communication strategies to maximize client engagement and adoption and utilization of existing products and services.
• Support the Sales team with appropriate messaging, positioning and sales tools including white papers, keynotes, sales sequences, and web pages.
• Maintain ongoing product feedback loop by collecting and analyzing customer feedback, reviewing usage analytics and using the data to inform our product strategy and roadmap.
• Identify speaking and presentation opportunities at tradeshows and work with the Events and Product teams in establishing a strong and effective presence.
• Leverage market and competitive data to identify new market opportunities.
• Translate data into effective market and intelligence reports and dashboards to measure success of B2B campaigns, optimize key initiatives, and identify gaps in marketing funnel.
• Stay current with industry best practices and suggest innovative solutions for intelligence gathering and processing.
• Manage logistics for annual healthcare tradeshows to help build the AAPC brand and drive new pipeline. 
• Mine and manage customer data to drive enterprise sales growth.

• High degree of professional and personal integrity.
• 5 - 10 years of Marketing and Sales experience, and/or equivalent in healthcare.
• Experience using digital programs at scale in complex environments.
• Demonstrated experience in planning, prioritizing and implementing marketing strategy in line with company objectives.
• Experience in building brand awareness and recognition globally.
• Customer-centric focus and able to identify and meet customer needs.
• Entrepreneurial mindset and able to work well in a rapidly changing environment.
• Demonstrated ability to effectively communicate, motivate and inspire cross-functional teams with professionalism and clarity.