Director of Market Research, Player Sciences & Strategy (Novato, CA/ Los Angeles, CA), CA

Who We Are

Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios are responsible for developing 2K’s portfolio of world-class games across multiple platforms. Include Visual Concepts, Firaxis, Hangar 13, CatDaddy, Cloud Chamber, and HB Studios. Our portfolio of titles is expanding due to our global strategic plan, building, and acquiring exciting studios whose content continues to inspire all of us! 2K publishes titles in today’s most popular gaming genres, including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, problem solvers, and doers, are the professional publishing stewards of our growing library of critically acclaimed franchises such as NBA 2K, BioShock, Borderlands, Mafia, Sid Meier’s Civilization, Tiny Tina’s Wonderlands, WWE 2K, and XCOM.

At 2K, we pride ourselves on creating an inclusive work environment, which means encouraging our teams to Come as You Are and do your best work! We are dedicated to diversity and inclusion and want our community of candidates to reflect this commitment. We encourage all qualified applicants to explore our global positions.

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO).

What We Need

We are seeking a highly qualified Researcher to lead a hard-working team of researchers. This team focused on understanding our Players’ underlying needs, motivations, and problems to drive game development, marketing innovation, and enhanced gaming experiences. You will be critical in supporting our Product Development and Marketing teams. You will provide insights and strategic recommendations based on meticulous primary and secondary research and data analysis. The successful candidate will have a consistent record of designing and implementing sophisticated market research studies, focusing strongly on mixed-methods research. This individual will work cross-functionally with marketing, analytics, and game sciences teams to ensure that player insights are used to drive innovative marketing strategies and effective product positioning.

What You Will Do

• Identify, design, and implement research studies to identify player preferences and behaviors that impact marketing decisions and commercial performance.
• Design surveys and conduct IDIs, focus groups, and other research methodologies to gather consumer insights and measure key performance metrics.
• Work collaboratively with internal partners to define research objectives, design studies, and develop research plans. Work with external research vendors to design and implement studies and ensure high-quality results are met within agreed timelines and budgets.
• Act as a subject matter authority on various research methods and guide internal teams on standard processes.
• Lead global, tactical, and foundational research to drive marketing and product strategy for our titles.
• Manage the development of data resources, gather requirements, organize sources, and support product launches while keeping the team accountable and impactful.
• Manage budgets and contribute to spending efficiency discussions.
• Mentor and guide junior team members in research standard methodologies.

What Will Make You a Great Fit  

• 8+ years of experience in market research or related field, focusing on mixed-methods research (agency or client-side).
• 5+ years of leadership experience, leading and inspiring teams and encouraging cross-functional relationships across the business.
• Strong interpersonal and communication skills and superior collaborator to build and maintain positive relationships within the team and with cross-functional partners.
• Comfortable integrating multiple data sources (e.g., surveys, behavioral data, qualitative interviews, desktop research, social listening) with the ability to craft compelling and cohesive narratives.

Bonus Points 

• Strong analytical and statistical skills, with familiarity in statistical software packages (e.g., SPSS, SAS, R and/or NumPy.)
• Passion for video games
• Experience with Qualtrics and/or Tableau

As an equal opportunity employer, we are committed to ensuring that qualified individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform their essential job functions, and receive other benefits and privileges of employment. Please contact us if you need a reasonable accommodation.

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