Associate Director, Digital Marketing, Channel & Engagement Planning and Analytics

Job Description

Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital analytics and insights, we are able to understand our customers’ needs for information and we strive to provide solutions to meet those needs using a digital and omni-channel approach. 

Primary Responsibilities:

A key member of a Customer Agile Team, responsible for applying the SCRUM framework and AGILE principles to develop the digital marketing channel engagement strategy for their assigned brand (will train on AGILE).

• Partner across stakeholder groups to build the customer and/or patient engagement strategy, translating brand objectives into an omnichannel campaign and experience plan

• Work closely with internal and external stakeholders (third-party media vendors) and agency media partners to communicate the engagement strategy, build media/activation plans and ensure proper implementation.  Owns media plan and optimizations.

• In addition to setting digital activation strategy, work with marketing to understand their higher-level objectives and key results on a quarterly basis and build and/or optimize engagement plans to best meet brand marketing goals.

• Owns measurement plan.  Works with internal partners in the identification of proper KPIs, and the digital engagement measurement strategy & plan.

• Utilize self-service media analytics tools and perform in-depth analyses of customer level engagement and other data sets across several channels.  Discover insights and make recommendations and decisions about channel and tactical choices, both in-flight and for next campaign.

• Communicate the engagement analytics & measurement plan to ensure that assets, partners, tagging and systems are in place upstream in order deliver the necessary data to measure plan.

• Participate in the Architect Chapter and “Community of Practice” to share learnings and best practices. 

• Identify opportunities to improve processes & tools and champion change to help the organization continue to evolve and transform.

Required Experience and Skills: 

• Minimum of 7 years multi-channel marketing and digital media (HCP and/or Consumer) campaign development experience with an emphasis on using both data and digital media strategy to optimize overall customer experience to drive business results.

• Strong knowledge of marketing fundamentals and ability to align marketing strategy and customer behavior change objectives to tactical campaign design across multiple dimensions (customer, channel, content, cadence).

• Well-rounded skill set that demonstrates ability to think at high strategic levels, build media/engagement plans, set measurement and optimization plans, and make data-based recommendations for enhancements and innovations.

• Passion for data and analytics.  Strong ability to uncover and understand HCP customer and/or patient needs, mine for insights, and deliver implications and socialize key recommendations through persuasive story-telling.

• Demonstrated change management skills and able to establish action plan for self and others to complete work efficiently by setting priorities, establishing timelines and leveraging resources.

• Demonstrated ability to be adaptive and maintain effectiveness while experiencing major changes in work or environment.

• Strong business acumen with ability to translate complex and technical concepts clearly and concisely to broad audiences.

• Innovative mindset with affinity toward experimentation and appropriate risk taking.

• Demonstrated ability to lead complex projects/solutions with hands-on, detail-oriented approach.

• Able to work effectively in a close team environment, resolve conflict independently and collaborate with others to drive team successes.

• As needed, ability to manage additional digital media related responsibilities for Architect Chapter.

• As needed, ability to manage direct report/contractors now, or in the future (depends on team and assignment).

• As needed, ability to think and manage at brand franchise or portfolio level, overseeing two digital engagement teams and prioritizing key initiatives/plans to drive franchise level results. (with support on second team)

• Proven ability to deliver with flawless executional excellence including delivering results beyond what is required.

Preferred Experience and Skills:

• 5 years of experience within Pharmaceutical, Healthcare, over-the-counter medicines, or other regulated industry.

• Experience with advanced marketing capabilities