Director of Sales, Regionals & Independents

Location: Remote

Who We Are: Banza reimagines your favorite comfort foods, like pasta, pizza, mac & cheese and waffles, using chickpeas. Why? Because we know chickpeas aren’t just delicious, they’re also one of the most nutritious and sustainable foods. Yet 80% of the country isn’t eating enough of them. Our mission is to inspire people to eat more chickpeas and other beans, making a positive impact on human health and the environment. Banza is the fastest-growing pasta brand in the country, and our products are available in 27,000 stores nationwide. We’ve been named one of TIME Magazine’s Best Inventions of the Year, Adweek’s Best Food Brand, and are proud to have fans at Good Morning America, The New York Times, Food & Wine, Bon Appetit, and more.

Your Mission: Reporting to the SVP of Sales, the Director of Sales, Regionals and Independents is responsible for developing and executing sales strategies that grow distribution, velocity, and market share across regional grocery accounts, independents, and natural/specialty retailers. This role will lead a small team in account management, broker relationships, and field execution to drive sustainable revenue growth and profitability within the channel.

What You’ll Do:

• Strategy & Team Leadership
• Develop and execute sales strategy for regional chains, independents, and specialty retailers.
• Align sales goals with company objectives, including revenue, profitability, and brand visibility.
• Identify and pursue channel-specific growth opportunities and long-term strategic initiatives.
• Lead, mentor, and coach a team of account managers, ensuring engagement, development, and accountability.
• Account and Customer Management
• Own relationships with key regional and independent retail accounts.
• Drive new business development efforts, expanding distribution, and securing incremental placements.
• Manage trade spend, promotional planning, and customer marketing initiatives for assigned accounts.
• Deliver compelling sales presentations and negotiate terms to maximize growth and profitability.
• Broker & Field Management
• Recruit, manage, and motivate broker partners to deliver sales and executional excellence.
• Oversee field coverage and strategy in partnership with account managers and the SVP of sales, developing merchandising standards and ensuring compliance with promotional programs.
• Provide clear expectations, training, and accountability for brokers and sales reps.
• Cross-Functional Collaboration
• Partner with marketing, operations, and finance to ensure seamless execution of programs.
• Provide market insights on trends, pricing, innovation, and competitive activity.
• Collaborate with supply chain to ensure product availability and service levels meet customer needs.

Who You Are:

• 10+ years of progressive sales experience in the food & beverage CPG industry, with at least three years managing regional and independent grocery accounts.
• Minimum 2–3 years of people management experience with proven ability to lead, coach, and develop teams.
• Proven track record of delivering sales growth, building relationships, and managing trade spend.
• Strong broker management and field execution experience.
• Excellent negotiation, presentation, and analytical skills.
• Entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment.
• Bachelor’s degree in Business, Marketing, or related field
• Strategic thinker who can also roll up sleeves and execute.
• Strong leadership and people management skills.
• Collaborative team player with excellent communication skills.
• Passionate about what Banza’s doing!

To Apply: Write a cover letter describing why you want to join Banza and why you would be an excellent fit for this role (yes, we actually read every cover letter!) and then apply directly to this posting. If you have any questions, please email jobs@eatbanza.com.

We're aware of the research showing that historically underrepresented groups are less likely to apply for a job if they don't believe that they meet all of the criteria. Do you hesitate to submit an application because you believe you need to check every box? Please apply anyway with a thoughtful cover letter! We would love to hear from you to discuss how you can help us build a great team at Banza.

Compensation 

Our salary ranges are based on verified market data and our philosophy of paying competitively for our size and industry. Individual pay rate decisions are based on a number of factors, inc