Senior Product Marketing Manager

The Microsoft 365 Consumer Growth Team is looking for an experienced Senior Product Marketing Manager to lead consumer web and mobile marketing strategy for our Microsoft 365 and Copilot Pro subscriptions. In your new role, you’ll help lead our web and mobile marketing motions to accelerate subscriber growth in our fastest growing channels. 

The Microsoft 365 Consumer Growth Team sits within the Consumer Marketing Organization (CMO) at Microsoft, which is accountable for marketing flagship consumer products like Copilot, Bing, Edge, Surface, Windows, and Microsoft 365. Specifically, the Microsoft 365 Consumer Growth Team is responsible for driving consumer subscriber acquisition growth by increasing customer purchase intent, increasing customer traffic to our consumer direct marketing experiences, and converting prospects with efficient ROI. 

As the Senior Product Marketing Manager leading web and mobile marketing strategy, you will define and optimize marketing programs and customer journeys centered on our web and mobile channels. You will also partner closely with other teams throughout Microsoft, including web, commerce, integrated marketing, finance, and data analytics teams. 

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

In alignment with our Microsoft values, we are committed to cultivating an inclusive work environment for all employees to positively impact our culture every day.

Responsibilities

• Set our strategy. Defining our core priorities will be key to gaining broad scale buy-in to set the direction of our marketing motions across web and mobile channels. You will need to be able to showcase analytical skills and strategic thinking to drive business direction, coupled with communication. You will also need to deeply understand how the market and digital marketing landscape are evolving, building strategies to capitalize on those changes. 
• Identify growth opportunities. We are always on the lookout for opportunities to improve our marketing programs and customer journeys. You will need to build a firm understanding of our marketing funnel across web and mobile channels and identify opportunities for improvement via data-driven analysis, benchmarking, and a knowledge of best practices.  
• Test and innovate. With identified growth opportunities in hand, you will provide guidance and prioritization to partner teams to execute tests to prove growth opportunities and then drive proven innovations at scale. 
• Build partnerships. To be successful, you’ll need to understand and influence a broad stakeholder group across web, commerce, integrated marketing, finance, and data analytics teams. 
• Drive business results. Understanding our day-to-day performance at both a granular and high level is critical. To be successful, you will provide ongoing insights into the marketing funnel performance of our web and mobile channels through our regular business rhythms and leverage these insights in partnership with our analytics teams to drive opportunity analysis that will allow us to change the trajectory of the business.

• Other

  • Embody our Culture and Values
   

Qualifications

Required/Minimum Qualifications

• Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business
  • OR Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business
  • OR equivalent experience.
• 5+ years of marketing experience, including digital campaigns. 

Additional or Preferred Qualifications

• Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business
  • OR Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business
  • OR equivalent experience.
• Proven track record of collaboration, influencing others, and communicating with executive audiences. 

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