Manager, Digital Analytics

Be essential at Cars Commerce

At Cars Commerce, we’re fanatical about simplifying everything about car buying and selling. We do right by our customers and consumers to better connect the industry with simplified and tierless technology to enhance, measure and drive local automotive retail. Whether through our No.1 most recognized marketplace, Cars.com, our industry-leading digital experience, Dealer Inspire, our trade and appraisal technology, AccuTrade, or our new Cars Commerce Media Network, Cars Commerce is essential for success in the automotive industry.  

No one ever travels alone here: at its core, Cars Commerce is collaboration. In fact, it’s built into the very fabric of our shared values. We like to say we Rise Together – putting people at the center of what we do, from consumer to customer to community. Life at Cars Commerce makes it easy when we share the ethos to be Open to All, encouraging open-minded communication because we know diverse thinking yields better outcomes. But critical to our success is Caring to Challenge and Taking Ownership, fueling a competitive spirit in a respectful environment where we think about tomorrow but act today. At our foundation, we have integrity, Doing the Right Thing, even when it’s hard. It’s our shared commitment to these values that makes Cars Commerce a place where growth becomes not only possible, but downright unavoidable.

But don’t take our word for it. As a U.S. News & World Report Best Company to Work For in 2024, we're obsessive about the employee experience. We are among the top 20% being declared “Best” of our industry based on six critical factors that are important to employee wellbeing, like quality of pay, benefits, work life balance and more.

About the Role:

We are looking for a Manager, Analytics with an inquisitive attitude to lead a team of analysts under the direction of our Director, Analytics.

As the Manager, Analytics, you will be responsible for determining scope and requirements for projects; outlining tasks, responsibilities and deadlines for projects; delegating to and mentoring of team members; representing the Analytics team in stakeholder and cross-functional team meetings across the organization, and responding to client needs and requests.  This role is a hands-on subject matter expert frequently called upon to extol knowledge and bring forth solutions.

Responsibilities include:

• Lead, coach and develop a team of Analysts, guiding them to produce the best outcomes for various digital marketing initiatives
• Work with cross-functional teams in agile and/or lean environments to create top-notch Analytics Measurement Solutions
• Implement and deploy various first-party and third-party tag solutions to collect impactful data
• Analyze large online and offline datasets, develop measurement methodologies, and write technical documentation for medium to large-scale commercial websites
• Serve as a liaison between business and engineering teams
• Identify and implement creative, strategic solutions to complex business problems
• Provide insights on performance through hypothesis testing and monitoring trends
• Create data resources (dashboards/queries/reports) to help guide product strategy, marketing efforts, establish narratives and measure business performance
• Serve as a strategic partner to our Digital Advertising, SEO, and Client Services teams
• Ensure data quality and accuracy of downstream reporting
• Conduct deep-dive analysis across multiple marketing channels to identify trends or opportunities for marketing adjustments

Skills and Qualifications:

• At least 1-2+ years of professional experience within a formal people management role; where responsibilities included hiring, performance management, and growth & development of team members. 
• 3+ years experience working with web analytics platforms such as Google Analytics, GA360, Adobe Analytics.
• 3+ years proficiency in deploying various first party and third party tags through tag management systems such as Adobe Launch, Google Tag Manager.
• Proficiency of technical skills including but not limited to JavaScript, jQuery, SQL, HTML/CSS.
• Expert-level knowledge in the process of how data is passed between a website and data layers, as well as, experience engaging with data objects and arrays within the data layer.
• Expert-level understanding of digital media platforms (social, e-mail) and metrics of digital success within marketing analytics (e.g. campaign attribution/effectiveness, web tracking, customer lifecycle marketing).
• Exper