Marketing and Client Experience Specialist

Description

About EHTC

Our Core Values - teamwork, going above and beyond, having a passion for living, and a willingness to grow - reflect our everyday actions, including how we manage our work, relationships, and ourselves.

EHTC is a knowledgeable and dedicated, full-service CPA firm in West Michigan focused on helping clients to achieve their full potential through comprehensive accounting, tax, and business advisory services.  Our team members exceed in the areas of tax, accounting, business litigation, valuation, accounting services, technology solutions, personal planning, and management advisory services.  We serve the needs of individuals and closely held businesses in the West Michigan area that share our core values, who are trustworthy, entrepreneurial, collaborative, and aspire a long-term advisory relationship.

With everything EHTC does, we strive to maintain a healthy balance of hard work and fun, while helping clients and team members reach their full potential.

Job Overview

As a Marketing and Client Experience Specialist, you would be using your knowledge and skills to design, create, and manage marketing projects, digital campaigns, and events to connect EHTC with our clients and community to ensure a high level of engagement satisfaction. 

Essential Duties and Responsibilities

• Collaborate with leadership team and/or third party marketing agencies to develop, support, and execute marketing strategies
• Write, edit, publish, and promote content for all marketing campaigns (including print, email, social media, and blogs)
• Research and analyze data to better understand industry developments, trends, and marketing campaign performance
• Manage EHTC social media channels to ensure consistency
• Oversee client communication to ensure the highest level of client satisfaction
• Brainstorm, organize and oversee client and community-facing events 
• Develop and manage marketing projects
• Oversee marketing budget
• Perform other related duties as assigned, adapting to the evolving needs of the organization

Qualifications

Education/Licensing

• Bachelor’s degree in marketing, or other field coupled with relevant experience, from an accredited university, required

Experience, Knowledge, Skills, and Abilities

• Three or more years of experience in a marketing role required; experience working within a professional services firm preferred
• Proven ability to develop and implement successful marketing strategies and campaigns
• Excellent communication skills, both written and verbal 
• Proficiency with digital marketing tools and social media platforms
• Strong attention to detail, organizational skills, and the ability to multitask 
• Ability to handle multiple deadlines and priorities, with a high level of accuracy, in a fast-paced environment
• Teamwork oriented with a willingness to grow, a passion for living, and desire to go above and beyond

Software

• High Level of proficiency in Microsoft Windows and Office products (Word, Excel, Outlook) 
• Knowledge of CRM systems and marketing automation tools is a plus
• Proficient with graphic design tools