Director, Product Marketing _ Memory

Position Summary

Headquartered in Ridgefield Park, N.J., Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including mobile devices, home appliances, home entertainment, 5G networks and digital displays. As an eleven-time winner of EPA’s ENERGY STAR® Partner of the Year Award for Sustained Excellence, SEA is dedicated to making a positive impact on the environment through its eco-conscious products, practices and operations.

People | Excellence | Change | Integrity | Co-prosperity

Role and Responsibilities

Role & Responsibilities

The Director of Product Marketing for Memory Devices including Solid State Drives, Memory Cards and USB will build and lead a team of product marketing professionals to establish clear goals, go-to-market strategies and oversee successful executions to deliver measurable results.

• Leadership & General Management: Lead and mentor a team of product marketing professionals. Manage overall category P&L of the category, strategize and execute to deliver bold business targets and KPI
• Business Planning & Execution: Own monthly financial target planning process to set product/channel sales targets and manage promotional and MDF allocation.
• GTM Strategy: Oversee team to develop comprehensive launch plans including pricing, integrated marketing, channels and promotional strategies. Define key performance indicators (KPIs) to track category success.
• Sales Forecast Optimization: Closely monitor and analyzes market performance, sales feedback and channel inventory to resolve business challenges.
• Channel Management: Represents the face of the category. Collaborates with sales teams and customers to develop key customer-specific strategies, programs and pricing, requiring pitch presentations to national retailers, distributors and buying groups.
• Product Lifecycle Planning: Drives product launch planning and go-to-market implementation for a strategic product line-ups including supply chain alignment, integrated marketing, assortment planning and merchandising
• Demand Generation: Collaborates with integrated marketing teams to create Above-the-Line (ATL), Below-the-Line (BTL), and advertising materials, online assets, collateral, and training
• Market Analysis and Segmentation: Enable teams to conduct market research to understand customer needs, pain points, and competitive landscape.

Skills and Qualifications

Minimum Qualifications

• Bachelor’s degree (B.A. or B.S.). MBA Preferred
• 10-12 years of experience in product management, with a successful P&L management experience and business acumen
• Experience in Fortune 500 organization and/or consumer electronics, semiconductors, relevant storage solution industries preferred.
• Detail-oriented and has strong analytical capability to estimate promotional sales lifts, sales forecasts, and sales opportunities.
• Strong understanding of multiple channels including ecommerce, national retailers, distributors, resellers and system integrators
• Strong team player who can build and thrive in a cross-functional environment, with proven ability to build positive relationships with Sales and other internal teams. Ability to communicate effectively with all employee and management levels – internally and externally.
• A strong story teller with experience in creating and presenting compelling presentations to internal executives and customers.
• Advanced PowerPoint and Excel skills (presentation creation, v-look ups, pivot tables, etc.)
• Up to 15% domestic or international travel required

#LI-RL1

Life @ Samsung - https://www.samsung.com/us/careers/life-at-s